The website offers guidance on family, career, money, health, food and travel, as well as sponsoring seminars and online radio shows. The advice provided is purely aimed at women in the workplace who earn a high income and also who are at an executive level. The information is easily obtainable by the public however since much of the advice and material is applicable for the high income earners, is not as useful for the average working mom. The information provided is not that credible or recognized by any reputable organizations, nor do I find any supporting documentation. Most of the information is publicized via social media outlets, such as FaceBook and Twitter, which I think says a lot about the intentions of the website. In researching further, I found that the co-founder, Maria Bailey, wrote a book so it appears to me that this website is more of a promotional tool to sell books. While there is some useful information and advice on the website, because of the lack of backing of any reputable organizations, it is challenging for me to believe in the information. I really think the website is used as a marketing tool rather than a resource for the intended audience.

The website provides studies and research publications about the changing workforce, family and community, focusing on three major areas: the workplace, youth and early childhood. The site is geared and aimed toward American employers, working parents, and community members. Most of the publications relate to the workplace and family, thus the website clearly lends itself to the parent workforce. The material is definitely accessible and readable for the public, with most of the content available for download via the website. The information provided is verifiably credible. Much of their research is used and supported by the US government. They also have some of the largest and most comprehensive studies about the US workforce and its impact on US families, how employers are responding to the changing workforce, workplace flexibility, and multiple other major projects. In addition, FWI is contently quoted and appears in the news everyday in the top media markets in the country. Some of the media agencies, include, The Wall Street Journal, New York Times, Chicago Tribune, Boston Globe, Washing Post, Bloomberg, as well the top US blog sites such as Motherlode, The Daily Beast, Care2, and many others. Overall it does not appear as there is a hidden agenda or motive for their reports, rather their work is aimed at shaping the work-life movement by raising the awareness about work-life issues with policymakers to support agents of change in business, early childhood and youth development, education and community engagement. What I took away from researching FWI website, is how active they are and how many their reports are either viewed or downloaded. On average their reports are downloaded 123 times per day, which is very impressive.