native advertising—paid stories that look and feel like a publication’s own journalism
Reuters article highlights ethical issues with native advertising - Columbia Journalism... - 0 views
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News providers got 20 percent of their ad revenues from native content in 2017, according to a global study of 148 publishers by the Native Advertising Institute and the World Association of Newspapers and News Publishers. By 2021 executives expect that to increase to 36 percent
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The piece is marked “sponsored” at the top, followed by a line identifying the content as “provided by” Thailand’s foreign ministry. A line at the end in smaller, fainter font states that the article was not produced by Reuters journalists. Reuters has a section on the homepage dedicated to sponsored content, and stories sponsored by the Thai government are mingled with news stories in Google search results about the topic. But research suggests that many are either oblivious to these disclaimers or do not know what they mean.
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