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"President Biden seems incapable of using the one policy tool that may actually produce a change in Israel's actions that might limit civilian deaths, which would be to condition military aid that the United States provides to Israel,” Clifton added. He partially attributed the inability of the U.S. government to rein in Israel’s war actions to the “lobbying and advocacy efforts underway.”

Fisher repeatedly noted the need to offer accurate and nuanced information to rebut critics of Israel's actions. Yet at times, he offered his own misinformation, such as his claim that "anti-Israel" human rights organizations like Amnesty International and Human Rights Watch "didn't condemn the October 7th massacre."

J-Ventures has also veered into an unusual kind of philanthropy: shipments of military supplies. The group has attempted to provide tactical gear to Israel’s equivalent of the U.S. Navy SEALs, known as Shayetet-13, and donated to a foundation dedicated to supporting the IDF’s undercover “Duvdevan” unit, which is known for infiltrating Palestinian populations. Many of the shipments intended for the IDF were held up at U.S. airports over customs issues.

Israel would soon lose international support as its military response in Gaza kills more Palestinian civilians, noted Schwarzbad, who stressed the need to refocus attention on Israeli civilian deaths. “Try to use names and ages whenever you can,” she said. Don’t refer to statistics of the dead, use stories. “Say something like, 'Noah, age 26, was celebrating with her friends at a music festival on the holiest day of the week, Shabbat. Imagine if your daughter was at Coachella.’”

The Israel-based venture capitalist outlined three categories of people for whom outreach, rather than attacks, is the best strategy. The first group is what he dubbed “the impressionables,” who are "typically young people, they reflexively support the weak, oppose the oppressor," but "are not really knowledgeable." For this category of people, the goal is not to "convince them of anything," but to "show them that it's much more complicated than it seems." Seeding doubt, he said, would make certain audiences think twice before attending a protest. "So it's really about creating some kind of confusion,” Fisher continued, “but really, just to make it clear to them that it's really a lot more complicated."

The final group consists of those who are "reflexively pro-Israel, kind of ‘Israel, right or wrong.’" Members of this group "are not actually very knowledgeable," so they needed to be equipped with the right facts to make them "more effective in advocating for Israel,” Fisher said.

One participant even suggested that they appeal to the university’s “woke” aversion to exposing students to uncomfortable ideas.   The participant drafted a sample letter claiming that Tlaib’s appearance threatened ASU’s “commitment to a safe and inclusive environment.” The following day, ASU officially canceled the Tlaib event, citing “procedural issues.”

efforts to discredit HRW stem directly from its outspoken criticism of Israel’s record in the occupied territories and its military conduct. An HRW report released the same day as Fisher’s remarks cited the World Health Organization’s conclusion that the IDF had killed roughly one child in Gaza every 10 minutes since the outbreak of violence in October.

members of the J-Ventures group chat also internally circulated a petition for Netflix to remove the award-winning Jordanian film ‘Farha,’ claiming that its portrayal of the actions of IDF soldiers during the 1948 displacement of Palestinians constituted “blood libel,” while another said the film was based “antisemitism and lies.”

The group, which also includes individuals affiliated with the influential American Israel Public Affairs Committee (AIPAC), has tirelessly worked to fire employees and punish activists for expressing pro-Palestinian views. It has also engaged in a successful push to cancel events held by prominent Palestinian voices, including an Arizona State University talk featuring Rep. Rashida Tlaib, a Michigan Democrat who is the only Palestinian-American in Congress. The group has also circulated circulated a push poll suggesting Rep. Tlaib should resign from Congress and provided an automatic means of thanking Rep. Dan Goldman, D-N.Y., for voting for her censure.

One member noted that despite the controversy over a scene in the film in which Israeli soldiers execute a Palestinian family, Israeli historians have documented that “such actions have indeed happened.” The critique was rejected by other members of the group, who said the film constituted “incitement” against Jews.

a variety of automated attempts to remove pro-Palestinian content on social media

Over the last two months, dozens of individuals have been fired for expressing opinions related to the war in Gaza and Israel. Most have been dismissed for expressing pro-Palestinian views, including a writer for PhillyVoice, the editor of ArtForum, an apprentice at German publishing giant Axel Springer, and Michael Eisen, the editor-in-chief of eLife, a prominent science journal. Eisen’s offense was a tweet sharing a satirical article from The Onion seen as sympathetic to the plight of Palestinians in Gaza.

The WhatsApp chats provide a rare look at the organizing efforts behind the broad push to fire critics of Israel and suppress public events featuring critics of the Israeli government. The scope is surprisingly broad, ranging from investigating the funding sources of student organizations such as Model Arab League, to monitoring an organizing toolkit of a Palestine Solidarity Working Group – “They are verrrry well organized”, one member exclaimed – to working directly with high-level tech executives to fire pro-Palestinian employees.

Last year, the Israeli government revoked funding for a theater in Jaffa for screening the film, while government figures called for other repercussions to Netflix for streaming it.

Lior Netzer, a business consultant based in Massachusetts, and a member of the J-Ventures WhatsApp group, requested help pressuring the University of Vermont to cancel a lecture with Mohammed El-Kurd, a Palestinian writer for The Nation magazine. Netzer shared a sample script that alleged that El-Kurd had engaged in anti-Semitic speech in the past.The effort also appeared to be successful. Shortly after the letter-writing campaign, UVM canceled the talk, citing safety concerns.

The WhatsApp group maintained a special focus on elite universities and white-collar professional positions. Group members not only circulated multiple petitions to fire professors and blacklist students from working at major law firms for allegedly engaging in extremist rhetoric, but a J-Ventures spreadsheet lists specific task force teams to "get professors removed who teach falcehoods [sic] to their students." The list includes academics at Cornell University, the University of California, Davis, and NYU’s Abu Dhabi campus, among others.

Many of the messages in the group focused on ways in which to shape student life at Stanford University, including support for pro-Israel activists. The attempted interventions into campus life at times hinged on the absurd. Shortly after comedian Amy Schumer posted a now-deleted satirical cartoon lampooning pro-Palestinian protesters as supporters of rape and beheadings, Epstein, the operating partner at Bessemer Ventures Partners and member of the J-Ventures WhatsApp group, asked, “How can we get this political cartoon published in the Stanford Daily?"

The influence extended beyond the business and tech world and into politics. The J-Ventures team includes advocates with the most powerful pro-Israel lobbying organization, the American Israel Public Affairs Committee, better known as AIPAC. Officials in the J-Ventures group include investor David Wagonfeld, whose biography states he is “leading AIPAC Silicon Valley;” Tartakovsky, listed as “AIPAC Political Chair;” Adam Milstein, a real estate executive and major AIPAC donor; and AIPAC-affiliated activists Drs. Kathy Fields and Garry Rayant. Kenneth Baer, a former White House advisor to President Barack Obama and communications counsel to the Anti-Defamation League, is also an active member of the group.

Other fundraising efforts from J-Ventures included an emergency fund to provide direct support for IDF units, including the naval commando unit Shayetet-13. The leaked planning document also uncovers attempts to supply the mostly female Caracal Battalion with grenade pouches and to donate M16 rifle scope mounts, “FN MAG” machine gun carrier vests, and drones to unnamed IDF units. According to the planning document, customs enforcement barriers have stranded many of the packages destined for the IDF in Montana and Colorado.

the morning after being reached for comment, Hermoni warned the WhatsApp group against cooperating with our inquiries. “Two journalists … are trying to have an anti semi[tic] portrait of our activity to support Israel and reaching out to members,” he wrote. “Please ignore them and do not cooperate.” he advised. Shortly thereafter, we were kicked out of the group

Victory on the “media battlefield,” Hoffman concluded, “eases pressure on IDF to go quicker, to wrap up” and “goes a long way to deciding how much time Israel has to complete an operation.”

Psychiatrists have warned that the repeated viewing of such visceral imagery can lead to what’s known as “vicarious trauma,” damaging people’s mental health

Some commenters there say the videos offer a grisly lesson. They have “basically taken all the ‘glory’ out of war,” one Redditor said in a thread discussing a video of an injured Russian soldier taking his own life. “I wish politicians would watch these vids as they had their morning coffee.”Others there celebrate the violence or riff on the strange banality of seeing such carnage from home. “I’m eating coco puffs watching this,” one Redditor said on a video showing Russians soldiers killed with grenades.

The Ukrainian government last year began posting photos and videos of captured and killed Russian soldiers to Telegram, Twitter and YouTube in hopes of inflaming Russian protests over the war’s human costs. Military-justice experts told The Post that some of the images likely violated the Geneva Conventions, which demand governments shield prisoners of war from “insults and public curiosity.”

White supremacists have for years spread videos showing violent acts committed by people of color to inflame racial animus in hopes of winning potential recruits, Henry said. In recent conflicts, such gruesome videos have been used to dehumanize the enemy and get international viewers feeling more invested in the fight

“When any of the various Ukraine war influencers share videos of Russian soldiers dying from drone attacks, part of the strategy is to appeal to American or European audiences who see Russian soldiers as part of a wider hated out-group and Ukrainian soldiers as sort of like themselves.”

such videos have also been used to sow terror and provoke an emotional overreaction that could enrage onlookers, expand a conflict or play into the attackers’ hands, said Amanda E. Rogers, a research fellow at the Century Foundation think tank who has studied extremist propaganda. Nearly a decade ago, she said, the Islamic State’s video-recorded beheadings of aid workers, journalists and others helped mark a turning point for terrorists who saw the value in publishing footage so heinous many viewers felt they couldn’t ignore it.

Israel’s Foreign Ministry has adopted a similar tactic to enrage Western audiences by running hundreds of haunting YouTube ads, including videos in which Israeli medical examiners describe what they saw in their autopsies of the bodies of children purportedly killed during the Hamas attack, according to YouTube’s ad library.

The Saudis have used their financial clout to ground down enemies in ways big and small, from Iranian American wrestlers facing scripted humiliation in WWE shows to American golf executives being forced to swallow previous bitter condemnations of the kingdom. Saudi Arabia’s golf takeover this year, in which the kingdom coerced the PGA Tour into a planned alliance after effectively winning a game of high-stakes chicken over the fate of one of the world’s most popular sports, struck some analysts as the final dam to break in the sports world’s resistance to Saudi involvement.

Another key currency in sports (and adjacent Spandex-clad theater) was embedded in that brief anti-Iranian WWE storyline, a forgettable footnote for American viewers. Saudi leaders have attempted to move the country away from religious fundamentalism, or Islamism, to replace it with something more palatable to global commerce: nationalism, partly ginned up by crushing Middle Eastern rivals at a game it came late to.AdvertisementStory continues below advertisementSaudi Arabia, with its geriatric leadership until six years ago, had inadvertently given the United Arab Emirates and Qatar a decades-long head start at investing in sports — but the much larger country has been a bully ever since.

Sheikh’s management style has embodied Saudi Arabia’s foray into global sports: free-spending, rancorous and hyper-political. He commandeered the lectern at an international chess tournament in Riyadh to rail against “ministate” Qatar, and he ranted that the Saudi soccer team had put in “less than 5 percent effort” during a World Cup loss to Russia. With his penchant for showmanship, it was perhaps inevitable that one of the PIF’s first massive investments would be bringing WWE to Saudi Arabia — and, with it, hired wrestlers acting out the humiliation of what was then a Saudi enemy nation.AdvertisementStory continues below advertisementAt the Greatest Royal Rumble in Riyadh in April 2018, two Iranian American wrestlers, waving the Iranian flag, confronted four young Saudi wrestlers. The scripted comeuppance was swift: The Saudis pummeled the Iranians, brothers Ariya and Shawn Daivari, threw them out of the ring and sent them limping away as the crowd jeered.

Many Westerners ascribe a singular motive to Saudi Arabia, if not the entire Middle East, for its interest in sports: sportswashing. And Saudi Arabia has used sports to market its supposed makeover to the outside world — and to guard its image.

Sheikh celebrated by buying a $4.8 million Bugatti before landing on a larger vanity purchase. After a stint as honorary president of an Egyptian soccer club ended with him warring with management, Sheikh poured millions into buying a rival team and moving it to Cairo. Months later, he abandoned Egyptian soccer while lamenting the “headache.”

by dissuading potential religious extremism, “The idea is to get the country to look quote-unquote ‘normal.’ ”

“one of those key moments of reputation laundering and propaganda that Mohammed bin Salman needed at that time: an American organization with a billionaire as famous as Vince McMahon appearing in Saudi Arabia and things going on as normal.”

In the years since Khashoggi’s murder, financial leaders returned to doing business with Saudi Arabia, partly revealed when the kingdom released a list of partners in venture capital, including some of the highest-profile firms in the world. (That includes Amazon, founded by Jeff Bezos, who owns The Washington Post. In 2022, the PIF invested roughly $430 million in Amazon.) In sports, reticent executives became increasingly easy marks for a kingdom practiced at bending opponents to its will.

The PIF’s effort to purchase Newcastle United was stalled by Saudi Arabia’s alleged role in one of the world’s largest piracy operations, which for years brazenly stole Qatari content, including that of Premier League games, and beamed it to set-top boxes in Saudi homes.Saudi Arabia denied having a role in the piracy. Investigations by several organizations, from the World Trade Organization to FIFA, found otherwise. The piracy halted just before the PIF was set to complete its purchase of Newcastle.

“The majority of fans don’t care.”

The Saudis — with a diversified portfolio full of other sports — were willing to blow up golf. Pro golf executives, it turns out, were not.

Endeavor, helmed by Ari Emanuel, announced in April a $21 billion deal to merge UFC, its mixed martial arts company, with WWE. Less than five years earlier, Emanuel had returned $400 million to the Saudis so as not to have to partner with them in the wake of Khashoggi’s murder. But Endeavor and its related companies had recently done business with the kingdom again — including Endeavor’s IMG negotiating media rights for the Saudi Pro League. Under TKO, the company created in the merger with Emanuel as CEO, WWE plans to continue its Saudi shows. And UFC recently announced it would hold its first event in Saudi Arabia next year.