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We've heard these pleas before. The BBC reports regularly from inside Syria, as do several American papers, and although coverage of the Syrian war is not wall-to-wall on American networks, it gets regular, consistent attention. So where is the public outrage about a war so chaotic and dangerous that even the UN has stopped keeping track of the death toll? Have we all become numb to the pain of others?

The world inevitably tires of complex, long conflicts where there are no clear answers about how to end the violence. This cartoon in the New Yorker is a harsh but perhaps accurate look at how the collective conscience deals with the relentless stream of bad news from Syria.

Spare a thought for the North Koreans, too. A UN report out last week, too horrific even to read, compares the abuses committee by the government to Nazi Germany. I have yet to see much outrage or calls for action

a fairly simple concept known as “feedback in opinion formation.”

There’s lots of evidence that we are deeply social thinkers, engaging in discussions with family, friends, co-workers and neighbors about all sorts of things that help us to form our own opinions. It turns out that this can have a big effect on the incentives of economic elites. Rather than having to reach us all individually, they can work on only some of us. Maybe only a few people will be swayed directly by the media, but those who are will talk to others. And in doing so, these converts will take advantage of interpersonal trust and knowledge of the kind of arguments and appeals that work on friends and family to move their thinking as well.

Now — and here’s the feedback — these same people moved by the arguments and appeals will become more susceptible to the media’s message. If they become convinced, they’ll add their voices to discussions among their own friends and family. And so on. Eventually the process can swing public opinion.