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After naming a few prominent valide sultans — the title of the legal mother of the sultan — from the Ottoman era, Erdogan said, “Valide sultans have been pioneers of their generation and examples to our mothers.” Challenging the Orientalist portrayal of the harem as a place where ambitious women battled with the power of their sexuality, Erdogan praised the harem, saying, “For the members of the Ottoman family, the harem was a school. It was a center of education, where women were prepared for life and organized volunteer activities. This household was led by the valide sultans.”

Indeed, despite harsh criticism by AKP elites, series like “Magnificent Century,” about the lives of prominent sultans and their lovers, such as Hurrem or Kosem Sultan, have become extremely popular in Turkey. These shows have also generated a niche for neo-Ottoman goods. Scents named after powerful women of the Ottoman court along with themed bathrobes, bathroom accessories, jewelry and even hair coloring are being sold. Ottoman-era aphrodisiacs to impress your partner have made a strong comeback and can be found in mainstream markets. Most of these products are not designed for Westerners fascinated by the ways of the East but for contemporary Turks. Today, one also has the option of partaking in the palace experience according to one's budget and tastes. For example, Les Ottomans, a fancy boutique and hotel on the Bosporus, offers rooms decorated to provide the unique atmosphere of the eras and tastes of 10 different sultans. US Republican presidential hopeful Donald Trump has even visited the hotel.

While journalists working for pro-government media outlets rigorously tried to prove the harem’s educational value, others asked whether the harem could be called a school simply because the residents were educated in certain trades. Ozlem Kumrular, a historian and author of the book “Kosem Sultan,” about the prominent valide sultan, tweeted an image of a painting depicting nude women around a pool, and wrote, “The artist of this harem painting is the last caliph, Abdulmecid. Odd but true.” It is interesting to note that although Kumrular’s message received hundreds of retweets, no backers of Erdogan’s praise of the harem tried to explain the rationale behind the painting. Most of the replies were satirical. For instance, one read, “Could [Sultan] Abdulmecid know the harem better than Mrs. Erdogan? I wonder what class this was.”