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low-cost organizational structure and no durable organizational mechanisms are put in place

political evanescence is the inconvenient accompaniment of the open and meritocratic character of social media

The political evanescence of digital activism in the Egyptian revolution needs to be understood in connection with the libertarian ideology of “leaderlessness” and “horizontality” that has provided a cultural framing for social media use among activists

it is apparent that the Egyptian revolution, as any great upheaval in history, was not completely spontaneous and leaderless. Rather it bore the mark of complex direction exercised in concert by multiple leaders, from grassroots groups on the ground as the April 6 Youth Movement, to organized forces such as the Muslim Brotherhood, Left opposition parties and NGOs, to end with digital activists responsible for spreading revolutionary information, recruiting online communities of supporters and publicizing protest events

While Ghonim had some basic activist experience, having done some digital campaigning in support of the presidential campaign of Mohammed el-Baradei in 2010, he was little known within activist circles. From the distance and safety of Dubai where he was working for Google, he collaborated with activists on the ground including Mohammed AbdelRahman Mansour who acted as co-admin on the page, and Ahmed Maher of the April 6 Youth Movement, the group that pioneered digital activism in Egypt. It was only after he was released from prison in the midst of the eighteen-day insurrection, that he suddenly became a famous and respected figure. Yet, Ghonim did not manage, neither he tried, to turn the great influence he had exercised during the revolution into any form of structured political leadership during the transitional phase. Ironically the Facebook fanpage he founded has discontinued its communications with a status message celebrating “the power of the people” on 3 July 2013, the day of the anti-Morsi coup. Ghonim has recently left the country for voluntary exile after a streak of attacks on the news media.

The case of Tamarrod demonstrates how the fluidity in the field of social media in the activist field, dominated by flexible groupings coordinated through social network sites can open space for opportunist groups. Both Wael Ghonim and the main leaders of Tamarrod were secondary figures in the activist scene in Cairo, despite the fact that some of them, had been previously involved in pro-democracy campaigns and in the Elbaradei presidential campaigns. Similarly to what happened with previous political groups it was a great extent this outsider aura that managed to gather so much enthusiasm from Egyptian youth. The group managed to build an extensive network across the country, collecting millions of signature (the exact quantity will remain unverified) to withdraw confidence from Morsi. However, it progressively became clear that Tamarrod was far from being simply a disingenuous and spontaneous citizens groups. It has been publicly confirmed that the campaign received substantial funding from a number of Egyptian entrepreneurs, including Naguib Sawiris. It is also reasonably suspected that the group received financial and operational support from the Egyptian army, and the so-called deep state, which saw in Tamarrod a sort of useful idiot to get rid of the Muslim Brotherhood and create a favorable climate for the coup d'etat. Since the campaign of repression orchestrated by al-Sisi and the new post-coup government, the group has been marred by intestine fight between different factions, and seems to have lost much of its “street cred” among Egyptian youth. It was yet another group falling victim of its own precipitous rise.

since 25 January last year, his channel has been able to articulate the fears of ordinary people who are not necessarily against the revolution politically, but who have been left reeling by the uncertainty it produced, or fears about the intentions of the ruling Brotherhood — albeit that the Al-Faraeen formula is a high-octane, shrill incarnation of these concerns.