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He gets to decide, for instance, that Peter Beinart (J Street-aligned liberal Zionists) and David Frum (respectable #NeverTrump neoconservatives) should represent the poles of acceptable Jewish discourse. Meanwhile, the emerging generation of American Jews who supported Sanders, and who in many cases feel totally alienated from Zionism, are shut out. Goldberg’s project is to define the center, both for politics in general and for Jews specifically. And as that center buckles and shifts leftward, it’s worth reevaluating the macher who for so long has set the terms of debate.

The story of Jeffrey Goldberg is one of hypermasculinity, nationalism, and careerism, a steady ascension facilitated by the right friendships and the right positions at the right times. Along the way he has drawn many harsh critics, none of whom have successfully held him back. But his disproportionate influence on the conversation and his vigorous policing of Jewish communal politics merit a closer look.

After enduring antisemitic bullying as a suburban child, he fell in love with Israel on his first visit at age 13.

At 20, he dropped out of Penn and made aliyah. As an Israel Defense Force volunteer during the First Intifada, he worked as a guard (or “prisoner counselor,” as he later insisted) at the overcrowded Ketziot prison camp, which was condemned by human rights groups at the time for violating the Geneva Conventions. There, he witnessed a fellow guard beating a Palestinian prisoner for talking back. In Goldberg’s account, he tried to stop his friend but then helped cover the incident up (“‘He fell,’ I lied”).

The odd human rights violation, pointless imperial war, or botched hire notwithstanding, no one can deny that he has done well for himself, and it seems likely he’ll be shaping the national conversation for years to come. But in the Jewish world, Goldberg wields perhaps even more influence than outside of it, and by patrolling its borders he defines a narrow center of opinion antithetical to dissent.

If there is any justice, Goldberg’s career will be remembered primarily for a long, award-winning reported piece from Iraq that ran in The New Yorker in March 2002, at the height of the post-9/11 jingoistic fervor, which informed that magazine’s readership that Saddam Hussein had both an active WMD program and ties to Al-Qaeda. Goldberg endorsed George W. Bush’s catastrophic war of choice in an article for Slate later that year, in which he wrote, “I believe that the coming invasion of Iraq will be remembered as an act of profound morality.” He was hardly the only high-profile journalist to help launder what turned out to be false intelligence into the mainstream media, but whereas Judith Miller was pushed out by the New York Times in 2005 and has since become persona non grata in liberal elite circles, Goldberg’s status and influence have only grown.

palpable distaste for Diaspora Jewry features frequently in Goldberg’s writing

a conservative minority of us has accepted a faustian bargain with Trump’s white supremacist base in order to support the right-wing coalition in Israel

Goldberg is not part of the ascendant right. Rather, he is perhaps the single most representative figure of the liberal Zionist establishment in all of media, voicing the anxieties of a rapidly collapsing order. And with at least the passive approval of an elite network, Goldberg has spent years passing harsh, biblical judgment on both Jews and gentiles who dare to weigh in on issues related to Israel, from authors to organizations to U.S. presidents.

Goldberg started out as a police reporter but achieved greater renown as a national security correspondent, with dispatches from Gaza, Cairo, and Iraqi Kurdistan in the months before and after 9/11. This period is crucial to understanding Goldberg’s influence—he had already become one of the most widely read reporters on the Middle East at precisely the moment when the Washington establishment became single-mindedly focused on terrorist and extremist threats from the region. This gave him an outsized role in shaping liberal elite discourse, with outsized consequences.

it fit in perfectly with Goldberg’s longstanding project to deny the very obvious influence of pro-Israel advocates over U.S. politics.

Obama successfully pandered to Goldberg, who noted, “speaking in a kind of code Jews readily understand, Obama also made sure to mention that he was fond of the writer Leon Uris, the author of [the 1958 Zionist pulp bestseller] Exodus.”

In 2009, Goldberg referred to “the rather circumscribed universe of anti-Zionists-with-Jewish parents”, neatly ostracizing Jews he disagrees with from the tribe

For Goldberg and the tribe he leads, a reactionary gentile who unapologetically supports Israel is preferable to a progressive Jew who expresses hesitation, discomfort, or outrage.

an epically sleazy hit job

Goldberg has spent most of his adult life in affluent Northwest DC, so it would be absurd for him to directly question the legitimacy of American Jews, but he has had no such reservations about European Jews, and especially the largest such community, the Jews of France. In 2015, he wrote a long reported essay in The Atlantic entitled, “Is It Time for the Jews to Leave Europe?”, accompanied by a 20-minute video conversation with Leon Wieseltier and James Bennet, in which he concluded, “I am predisposed to believe that there is no great future for the Jews in Europe, because evidence to support this belief is accumulating so quickly.”

Goldberg represents what, at least until recently, was an influential set of attitudes among mainstream Jewish liberals. But his approach seems exhausted, unable to respond to the scale of the disaster Jewish liberals now confront, from the ultra-orthodox, pro-settlement coalition firmly in charge of Israel to White House-approved antisemitism in the U.S.

superficially curious and open-minded about big ideas, yet forever bound within a narrow establishment consensus averse to channeling any kind of populist anger

to whatever extent my own Jewish identity has been stunted, I blame Jews like Goldberg. Of course I don’t blame him personally or exclusively, but he’s representative of, and has worked hard to reinforce, a set of attitudes that have made institutional Judaism and Jewish communal identity seem unattractive or unattainable. I’m certain I’m not alone in feeling this way. Membership in non-Orthodox synagogues is in steady decline, as is American Jews’ attachment to Israel, especially among millennials. Jewishness as defined by Goldberg is not our community’s future; it isn’t even our present

Goldberg embodies the worst contradictions of American Zionism: on the one hand, the phony machismo, the insistence that Israel is the bedrock of a meaningful Jewish identity, and the morally bankrupt defense of Israel’s routine violence against its Arab subjects; and on the other hand, the smug, comfortable, coddled daily existence of the Beltway elite

It’s taken me well into my thirties to grasp that there is a Jewishness to be located between the synagogue-attending, aggressively Zionist establishment that Goldberg presents to the most powerful people on Earth as definitive, and the superficial bagels-and-Seinfeld gloss on basic American whiteness that often seems like the only alternative. Jewishness can be righteous, confrontational, progressive, maybe even cool. It doesn’t have to be defined as a religion, a nationality, or a vaguely embarrassing set of quirks; it can be a way of asserting one’s humanity and moral fervor as America, Israel, and the world descend into a crude parody of fascism.

A network of decentralized activist groups and NGOs provided food, medicine and care for the victims of the blast. These were the same people who provided mutual aid during the pandemic and economic collapse and formed the nucleus for various legal and advocacy cooperatives that challenged the state’s austerity measures and defended protesters in court. A nascent, decentralized movement of self-governance quietly emerged from the cracks of the decaying sectarian state. Yet even this failed to mature into an ambitious political project. When it came to national politics, many activists retreated into the Shehabist default position of expecting the state to serve as guarantor of national unity, the only viable safeguard against sectarian disintegration. 

I became politically active during the early days of the Arab Spring, radicalized by fellow—predominantly leftist—anti-sectarian activists and organizers. These people, many of whom I call my colleagues today, strongly believed that the system of political sectarianism in Lebanon could be dismantled if we could only somehow reach the levers of power and enforce some form of social democracy—a vision of political life where state resources and services would be allocated equitably across the country, regardless of any confessional affiliation

the rationale of many vocal opponents of sectarianism eerily mimics the basic idea that took hold within Shehab’s administration—that fixing the country’s problems was a matter of having the right competent people manning rehabilitated state institutions.

The reality is that we—the anti-sectarian, broadly progressive political activists—have been consistently losing battles for more than a decade. In 2013 and 2014 we failed to prevent parliament from unconstitutionally extending its mandate. In 2015, when Beirut sank in trash, our protests shook the government’s resolve but ultimately stopped short of achieving any concrete long-term solutions. The Syrian revolution next door, which many of us saw as our own, escalated into a bloody civil conflict where Lebanese, Iranian and Russian forces killed thousands of Syrians to help keep Bashar al-Assad in power. The defeat of the Arab Spring nearby reverberated negatively in Beirut as spaces of protest, contention and civil liberties shrank, particularly as political elites and the Lebanese police state went after journalists and activists. In 2018, despite a somewhat more organized presence, opposition groups failed to break through in the parliamentary elections. And finally, our own uprising, which erupted in October of 2019, hastily hailed by many as the “end of the civil war,” was crushed only a few months later under the weight of state repression and sectarian militia violence. These disappointments were then followed by a global pandemic that crippled any form of organizing, the Beirut port explosion of August 2020 and an economic collapse that wiped out most people’s savings.

this was not a uniquely Lebanese story, but one that rippled out across the postcolonial world. The head of the French think tank that Shehab hired to draw up Lebanese development plans was a Dominican priest and former naval officer named Louis-Joseph Lebret, who had earned his developmentalist pedigree designing similar schemes in Senegal and Brazil. The United Nation’s Food and Agriculture Organization (FAO) sent a statistician to help reorganize the Lebanese Ministry of Agriculture’s statistics department in 1959, who not long after left for a similar mission in Peru. The FAO then chose Lebanon as their Near East headquarters, where agricultural experts from around the region would gather for training. For a brief period in the mid-twentieth century, Beirut had become a crucible and testing ground of global development.

Many of the state’s institutions and agencies remain barely staffed today, which has driven governmental function—already crippled by negligence and rampant corruption—to a halt.

Everyday urban life has turned into a struggle to provide for basic needs. Informal strategies have proliferated to meet those needs, and all across the country regional markets for goods and services—not just gas but also food, medicine and other essentials—have sprouted and disseminated through word of mouth, social media websites, texting services and local gatekeepers. In the vacuum left by a state no longer capable of guaranteeing security for its citizens or regulating the distribution of necessities, a space has opened up for reconfiguring social and political ties, particularly among city-dwellers, away from the established sectarian status quo

I was living in a place and a moment where everything seemed ad hoc, where a travesty lurked at every corner and the existing social contract was lit aflame. A country? More like a set of elements somehow still stitched together, decaying into oblivion.

for the year I’ve spent back home, I’ve been witnessing things cease to exist, fully aware that the worst is still to come. I find myself mourning something that isn’t quite dead yet, but that was never actually alive either.

On May 15, 2022, Lebanon held its most recent round of parliamentary elections. Just 49 percent of eligible voters cast a ballot, according to the Ministry of Interior. Buoyed by diaspora voters seeking to punish Lebanon’s rulers, low voter turnout and a political class reviled for causing the worst economic crisis since the country’s founding, thirteen anti-sectarian candidates won, unseating established sectarian politicians and household names. Though their success was a bright spot in a dark time, it remains to be seen what this heterogeneous opposition bloc can achieve in a deadlocked parliament.

Any oppositional political incursion in Lebanon will have to be resoundingly inclusive, democratic and respectful of the agency of everyone involved, not solely because this is the most morally correct approach but, more importantly, because this might be the only way for us to start imagining a political movement robust enough to challenge sectarianism.

"President Biden seems incapable of using the one policy tool that may actually produce a change in Israel's actions that might limit civilian deaths, which would be to condition military aid that the United States provides to Israel,” Clifton added. He partially attributed the inability of the U.S. government to rein in Israel’s war actions to the “lobbying and advocacy efforts underway.”

Fisher repeatedly noted the need to offer accurate and nuanced information to rebut critics of Israel's actions. Yet at times, he offered his own misinformation, such as his claim that "anti-Israel" human rights organizations like Amnesty International and Human Rights Watch "didn't condemn the October 7th massacre."

J-Ventures has also veered into an unusual kind of philanthropy: shipments of military supplies. The group has attempted to provide tactical gear to Israel’s equivalent of the U.S. Navy SEALs, known as Shayetet-13, and donated to a foundation dedicated to supporting the IDF’s undercover “Duvdevan” unit, which is known for infiltrating Palestinian populations. Many of the shipments intended for the IDF were held up at U.S. airports over customs issues.

Israel would soon lose international support as its military response in Gaza kills more Palestinian civilians, noted Schwarzbad, who stressed the need to refocus attention on Israeli civilian deaths. “Try to use names and ages whenever you can,” she said. Don’t refer to statistics of the dead, use stories. “Say something like, 'Noah, age 26, was celebrating with her friends at a music festival on the holiest day of the week, Shabbat. Imagine if your daughter was at Coachella.’”

The Israel-based venture capitalist outlined three categories of people for whom outreach, rather than attacks, is the best strategy. The first group is what he dubbed “the impressionables,” who are "typically young people, they reflexively support the weak, oppose the oppressor," but "are not really knowledgeable." For this category of people, the goal is not to "convince them of anything," but to "show them that it's much more complicated than it seems." Seeding doubt, he said, would make certain audiences think twice before attending a protest. "So it's really about creating some kind of confusion,” Fisher continued, “but really, just to make it clear to them that it's really a lot more complicated."

The final group consists of those who are "reflexively pro-Israel, kind of ‘Israel, right or wrong.’" Members of this group "are not actually very knowledgeable," so they needed to be equipped with the right facts to make them "more effective in advocating for Israel,” Fisher said.

One participant even suggested that they appeal to the university’s “woke” aversion to exposing students to uncomfortable ideas.   The participant drafted a sample letter claiming that Tlaib’s appearance threatened ASU’s “commitment to a safe and inclusive environment.” The following day, ASU officially canceled the Tlaib event, citing “procedural issues.”

efforts to discredit HRW stem directly from its outspoken criticism of Israel’s record in the occupied territories and its military conduct. An HRW report released the same day as Fisher’s remarks cited the World Health Organization’s conclusion that the IDF had killed roughly one child in Gaza every 10 minutes since the outbreak of violence in October.

members of the J-Ventures group chat also internally circulated a petition for Netflix to remove the award-winning Jordanian film ‘Farha,’ claiming that its portrayal of the actions of IDF soldiers during the 1948 displacement of Palestinians constituted “blood libel,” while another said the film was based “antisemitism and lies.”

The group, which also includes individuals affiliated with the influential American Israel Public Affairs Committee (AIPAC), has tirelessly worked to fire employees and punish activists for expressing pro-Palestinian views. It has also engaged in a successful push to cancel events held by prominent Palestinian voices, including an Arizona State University talk featuring Rep. Rashida Tlaib, a Michigan Democrat who is the only Palestinian-American in Congress. The group has also circulated circulated a push poll suggesting Rep. Tlaib should resign from Congress and provided an automatic means of thanking Rep. Dan Goldman, D-N.Y., for voting for her censure.

One member noted that despite the controversy over a scene in the film in which Israeli soldiers execute a Palestinian family, Israeli historians have documented that “such actions have indeed happened.” The critique was rejected by other members of the group, who said the film constituted “incitement” against Jews.

a variety of automated attempts to remove pro-Palestinian content on social media

Over the last two months, dozens of individuals have been fired for expressing opinions related to the war in Gaza and Israel. Most have been dismissed for expressing pro-Palestinian views, including a writer for PhillyVoice, the editor of ArtForum, an apprentice at German publishing giant Axel Springer, and Michael Eisen, the editor-in-chief of eLife, a prominent science journal. Eisen’s offense was a tweet sharing a satirical article from The Onion seen as sympathetic to the plight of Palestinians in Gaza.

The WhatsApp chats provide a rare look at the organizing efforts behind the broad push to fire critics of Israel and suppress public events featuring critics of the Israeli government. The scope is surprisingly broad, ranging from investigating the funding sources of student organizations such as Model Arab League, to monitoring an organizing toolkit of a Palestine Solidarity Working Group – “They are verrrry well organized”, one member exclaimed – to working directly with high-level tech executives to fire pro-Palestinian employees.

Last year, the Israeli government revoked funding for a theater in Jaffa for screening the film, while government figures called for other repercussions to Netflix for streaming it.

Lior Netzer, a business consultant based in Massachusetts, and a member of the J-Ventures WhatsApp group, requested help pressuring the University of Vermont to cancel a lecture with Mohammed El-Kurd, a Palestinian writer for The Nation magazine. Netzer shared a sample script that alleged that El-Kurd had engaged in anti-Semitic speech in the past.The effort also appeared to be successful. Shortly after the letter-writing campaign, UVM canceled the talk, citing safety concerns.

The WhatsApp group maintained a special focus on elite universities and white-collar professional positions. Group members not only circulated multiple petitions to fire professors and blacklist students from working at major law firms for allegedly engaging in extremist rhetoric, but a J-Ventures spreadsheet lists specific task force teams to "get professors removed who teach falcehoods [sic] to their students." The list includes academics at Cornell University, the University of California, Davis, and NYU’s Abu Dhabi campus, among others.

Many of the messages in the group focused on ways in which to shape student life at Stanford University, including support for pro-Israel activists. The attempted interventions into campus life at times hinged on the absurd. Shortly after comedian Amy Schumer posted a now-deleted satirical cartoon lampooning pro-Palestinian protesters as supporters of rape and beheadings, Epstein, the operating partner at Bessemer Ventures Partners and member of the J-Ventures WhatsApp group, asked, “How can we get this political cartoon published in the Stanford Daily?"

The influence extended beyond the business and tech world and into politics. The J-Ventures team includes advocates with the most powerful pro-Israel lobbying organization, the American Israel Public Affairs Committee, better known as AIPAC. Officials in the J-Ventures group include investor David Wagonfeld, whose biography states he is “leading AIPAC Silicon Valley;” Tartakovsky, listed as “AIPAC Political Chair;” Adam Milstein, a real estate executive and major AIPAC donor; and AIPAC-affiliated activists Drs. Kathy Fields and Garry Rayant. Kenneth Baer, a former White House advisor to President Barack Obama and communications counsel to the Anti-Defamation League, is also an active member of the group.

Other fundraising efforts from J-Ventures included an emergency fund to provide direct support for IDF units, including the naval commando unit Shayetet-13. The leaked planning document also uncovers attempts to supply the mostly female Caracal Battalion with grenade pouches and to donate M16 rifle scope mounts, “FN MAG” machine gun carrier vests, and drones to unnamed IDF units. According to the planning document, customs enforcement barriers have stranded many of the packages destined for the IDF in Montana and Colorado.

the morning after being reached for comment, Hermoni warned the WhatsApp group against cooperating with our inquiries. “Two journalists … are trying to have an anti semi[tic] portrait of our activity to support Israel and reaching out to members,” he wrote. “Please ignore them and do not cooperate.” he advised. Shortly thereafter, we were kicked out of the group

Victory on the “media battlefield,” Hoffman concluded, “eases pressure on IDF to go quicker, to wrap up” and “goes a long way to deciding how much time Israel has to complete an operation.”