One blog post can spark a distributed response in the respective communities where someone chooses to RT, favorite, like, comment, or share. These byte-sized actions reverberate throughout the social graph, resulting in a formidable network effect of measurable movement and activity. It is this form of digital curation of relevant information that binds us contextually and sets the stage to introduce not only new content to new people, but also facilitates the forging of new friendships, or at least connections, with the publisher in the process.