Why Saudi Arabia is all in on sports - The Washington Post - 0 views
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Saudi Arabia’s history with WWE, like much of its frenetic investment in sports and entertainment over the past few years, is a study in how little diplomacy is needed when you control one of the largest sovereign wealth funds in history. Using their Public Investment Fund, valued at more than $776 billion, the Saudis have effectively bought some of the world’s most loyal fan bases, bent opponents to their will and wildly shifted the economics of international sports.
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In the sports world, overcoming a reputation as a global pariah — condemned by human rights organizations for alleged war atrocities and its links to the 9/11 hijackers, the imprisonment of activists and the Khashoggi assassination — has been as simple for Saudi Arabia as advancing claims of innocence or autonomy.
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The Saudi Pro League has become the default destination for aging soccer legends seeking unprecedented paydays, including Cristiano Ronaldo, who reportedly is paid roughly $220 million per year to play for Al Nassr. Lionel Messi turned down a similar bounty in favor of playing in the United States. But he still agreed to promote Saudi Arabia for a reported $25 million under a contract that mandates he is not permitted to make any remarks that “tarnish” the kingdom.
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