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The main focus of the app is physician communication, and for this it incorporates an innovative, secure SMS-like text service. But its real power lies in its deep incorporation of multiple databases of physician and related information

In particular, the makers of the app carefully integrated data from the physician NPI and Medicare databases as well as lists of medical schools, hospitals, imaging centers and pharmacies

What they’ve produced is a surprisingly refined version 1 product that can quickly answer the myriad of small, practice-related questions that pop up all day long during a busy schedule.