Sharlyn Lauby is the president of Internal Talent Management (ITM) which specializes in employee training and human resources consulting. She authors a blog at hrbartender.com. A few weeks ago, I wrote that your organization should have a social media policy, and one of the things I heard among all the great comments was: "Okay, but what should it say?"

The age of the internet has long dawned. These days, any decent entrepreneur is expected to be proficient at social media, WordPress-site building and wielding a smart-phone with deadly accuracy. Yogis are not exceptions to the rule, but it is a fine line between inspiring your students from afar and turning them off to you completely.

How can police keep people safe when their very presence incites fury and rioting? That's the problem Ferguson faced as...