NBC Rations Olympics Content While Social Media Grouses - 1 views
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Theresa de los Santos on 18 Feb 10"Social media blogs complain about too much advertising on NBC's Vancouver Olympics. And yet NBC has released new viewer data showing that in virtually every single category - including brand recall, engagement, and other marketing metrics - numbers are up for advertisers who bought into the winter games. Viewership is up right now, too: some 25% higher than the 2006 games in Torino, Italy."