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Media companies now have a new platform that presents content in an intimate way. “Looking at it through the lens of whether or not it has new features and applications misses the point,” said Craig Moffett, an analyst at Bernstein Research. “It is nine times larger than an iPhone, and that is fundamentally a new application.”

This is a device for consuming media, not creating it. So are the media providers ready to deliver?

But they also raise large questions about the business models that will drive that content to the screen.

omments (23)

Furthermore, complaints about releasing data are laughable, because the data is already released, and a virtual trading system has existed for a 13 years without any problems (HSX). Cantor owns HSX, and HSX often predicts movie results more accurately than studio estimates, so the idea that these trading systems are designed around a faulty understanding of the movie industry is laughable. If anything, this is one of the most tested trading systems in the history of this country to ever go live. I cannot think of any other trading system we have that had 13 years of data on before people started trading it for real money.

I have worked in both industries as a futures trader and film producer. The people who criticize this practice don’t understand it. Futures markets where designed to reduce risk, starting with the grain markets a long time ago. If you could lock in a good price for grain and didn’t know what the future would be, but you knew what your costs were, you could lock in a profit while speculators could take on that risk. It’s a great idea for the film biz. There will be fewer box office disasters and more films greenlit because of the influx of investor dollars. Those who don’t want it are nervous that their accounting practices will be scrutinized and they SHOULD be nervous. I say bring this thing on!!