The Media Equation - To Deliver, iPad Needs Content Providers on Board - NYTimes.com - 0 views
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Media companies now have a new platform that presents content in an intimate way. “Looking at it through the lens of whether or not it has new features and applications misses the point,” said Craig Moffett, an analyst at Bernstein Research. “It is nine times larger than an iPhone, and that is fundamentally a new application.”
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This is a device for consuming media, not creating it. So are the media providers ready to deliver?
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But they also raise large questions about the business models that will drive that content to the screen.
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Article argues the i-Pad is a device for consuming media, and that it offers a new platform for media companies to utilize. What type of business model will result from such a platform, and are there new economic models that will result from its introduction?