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However, unlike Warner Bros., which announced its deal with Blockbuster two weeks ago, 20th Century Fox hasn’t inked agreements with Netflix or Redbox that would delay their own new release windows. In fact, Redbox is still in the midst of a legal battle with Fox, after the studio sought to keep retailers from selling DVDs that the company could put into its kiosks.

Sony Pictures Entertainment and 20th Century Fox are at the heart of today’s news, which, combined with an earlier deal struck with Warner Bros., will extend Blockbuster’s ability to rent movies on the same day and date that they go on sale at other retailers.

Warners has even gone further, saying it would impose the same restrictions on Netflix and other DVD by-mail subscription providers unless they agreed to a "day-and-date revenue sharing option."

here's no way of getting around the fact that the studios who are trying to put the muscle on Redbox are making the same mistakes the music business made nearly a decade ago when it attempted -- and failed, quite spectacularly -- to squash unauthorized downloading of music by destroying the dreaded Napster Web file-sharing service.

At some point we'll have a longer, perhaps more intriguing discussion about why so many people have gone from buyers to renters.