Toy Fair looks to Hollywood to stay in the game | Los Angeles Times - 0 views
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Theresa de los Santos on 17 Feb 10"As Disney's Pixar prepares to release Toy Story 3 this summer, virtually every major toy maker -- including Barbie's Mattel Inc. -- has lined up to make dolls, action figures, construction sets, vehicles and board games based on the film. No fewer than 250 toys will begin appearing in stores before the movie's June 18 release -- three times as many as were made for Toy Story 2. And retailers are expected to clear shelf space for Buzz, Woody and pals, notwithstanding a recession that has slowed toy sales."