""We are delighted to be launching the first ever carrier-agnostic streamed mobile TV service in Russia," said Jonathan Kendrick, "which we have done in response to our expectation of significant demand for live and on-demand mass-market mobile TV in that country from the ever-growing number of people with compatible handsets and a data package included in their mobile tariff." "
"Just 30 or so of the nation's 1,600 digital TV stations are equipped to broadcast M-DTV. The upgrade requires a "relatively modest," $100,000 investment, said Arland. He believes 2010 will see 'many stations jumping on board . . . It's been a 'chicken or egg' thing. They're just waiting for the hardware to come out.'"