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Rupert Murdoch's Daughter Says Facebook, Twitter, iPhone Are TV's Last Hope - 0 views

www.businessinsider.com/phone-are-tvs-only-hope-2010-1

Elizabeth Murdoch TV Social Networks Future

shared by Theresa de los Santos on 29 Jan 10 - Cached

Theresa de los Santos on 29 Jan 10

Facebook, Twitter, and the iPhone are TV's only hope, according to Elisabeth Murdoch, CEO of Shine Limited, a British television production and distribution company. According to Broadcasting & Cable, Ms. Murdoch told TV producers and distributors at the annual National Association of Television Program Executives (NATPE) convention: "We in the TV business have to catch up with \nwhat our audience is doing. We can no longer afford to be one-screen business."

<div class="cArrow"> </div><div class="cContentInner">Facebook, Twitter, and the iPhone are TV's only hope, according to Elisabeth Murdoch, CEO of Shine Limited, a British television production and distribution company. According to Broadcasting & Cable, Ms. Murdoch told TV producers and distributors at the annual National Association of Television Program Executives (NATPE) convention: "We in the TV business have to catch up with \nwhat our audience is doing. We can no longer afford to be one-screen business."</div>

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