The way we talk about social media is central to narratives that blame the oppressed for their own oppression. Online bigotry, abuse and trolling are often framed as problems of the unwashed masses, who need to be regulated by ‘benign’ institutions such as global data corporations or the police. In reality, whilst racism, Islamophobia, misogyny, anti-immigrant hysteria and other forms of bigotry feature up and down the social spectrum, their recent mobilization is part of a different story. It has been led and co-ordinated by elite networks, seeking to reshape the world at the dusk of neoliberalism. And they are often in direct collaboration with these supposedly respectable institutions, from Facebook to the FBI.