http://www.youtube.com/watch?v=A-auotGWUeM This is an Israeli political ad for the Shas party that is being used in the elections of 2013. It focuses on the need to preserve Jewish heritage so it uses non-Jewish symbols to create a feeling of threat in a comic way. A Russian bride, an out-of-place fax machine delivering a certificate of conversion and the Arabic music at the end are all associated with non-Jewish infiltration threats. The emphasis on stereotypes and associations with a cultural heritage reinforces the in-group-out-group manipulations prevalent in Israeli society.
This is an Israeli political ad for the Shas party that is being used in the elections of 2013. It focuses on the need to preserve Jewish heritage so it uses non-Jewish symbols to create a feeling of threat in a comic way. A Russian bride, an out-of-place fax machine delivering a certificate of conversion and the Arabic music at the end are all associated with non-Jewish infiltration threats. The emphasis on stereotypes and associations with a cultural heritage reinforces the in-group-out-group manipulations prevalent in Israeli society.