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TumbUp, moteur de recommandation sociale - 4 views

www.presse-citron.net/teur-de-recommandation-sociale moteur de recherche social
shared by Camille de Solms on 13 Dec 10 - No Cached
  • TumbUp
  • première version beta de son service en juin 2010
  • TumbUp est un moteur de recherche avec une couche sociale
  • ...2 more annotations...
  • roposer des résultats et des suggestions issues des préférences de vos amis.
  • TumbUp capitalise ainsi sur la grosse tendance du moment, la recherche sociale et la recommandation
  • Camille de Solms on 13 Dec 10
     
    Présentation + vidéo d'un concept particulièrement intéressant. Affaire à suivre !
1More

définition du Cloud pour les ...nuls - 4 views

www.go-referencement.org/...king-it-to-the-cloud-mwnw.html cloud
shared by VEZIN FABRICE on 14 Dec 10 - No Cached
  • VEZIN FABRICE on 14 Dec 10
     
    cela date un peu, mails à la relecture de cette rubrique, et après le cours de Miguel, c'est super clair !!!
1More

roboLounge home - 4 views

robolounge.net robolounge start up
shared by Yann Taes on 15 Dec 10 - No Cached
  • Yann Taes on 15 Dec 10
     
    comment faire danser des robots?
1More

Bilan 2010 par Youtube, Twitter, Google et Facebook | Le Publigeekaire - 4 views

publigeekaire.com/...ube-twitter-google-et-facebook Facebook twitter youtube
shared by Guillaume Patin on 31 Dec 10 - No Cached
  • Guillaume Patin on 31 Dec 10
     
    Bilan des réseaux sociaux 2010
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Is RFM segmentation relevant for email marketers? | Econsultancy - 4 views

econsultancy.com/...n-relevant-for-email-marketers RFM marketing direct emailing
shared by Marion Darnet on 10 Jan 11 - No Cached
  • It is based on the presumption that someone’s future actions are best predicted by their past ones.
  • In the early days of offline direct marketing, RFM was often used to target consumers with expensive direct mail.
  • This means that modern segmentation is not just about saving money, we segment now for relevance, and to increase the consumer’s engagement with the brand. 
  • ...1 more annotation...
  • So we need to segment, and it’s more important now in the online world, than it has ever been before.  
  • Marion Darnet on 10 Jan 11
     
    Pour aller plus loin avec le concept RFM utilisé dans l'emailing...
1More

How to Successfully Create a PPC Ad | Search Engine Journal - 4 views

www.searchenginejournal.com/...26984 CPC campagne efficacité
shared by nathalie lucas-huriau on 18 Jan 11 - No Cached
  • nathalie lucas-huriau on 18 Jan 11
     
    comment rendre efficace une campagne au CPC
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Nouvelles pages fan - 4 views

www.journaldunet.com/...nouvelles-pages-fan-0211.shtml facebook fan marque sociaux web2.0 marketing
shared by clement thirode on 25 Feb 11 - No Cached
  • clement thirode on 25 Feb 11
     
    Après la mise à jour des pages perso, facebook modifie les pages fans. Les administrateurs peuvent interagir avec leurs amis et commenter d'autres pages. De nouvelles stratégie en perspectives...
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6 Keys to Mobile Search Marketing Success - Search Engine Watch (SEW) - 4 views

searchenginewatch.com/3642270
shared by Luc Viaud on 02 May 11 - No Cached
  • Luc Viaud on 02 May 11
     
    Une nouvelle spécialité qui se dessine: Mobile SEO
9More

Prévision 2011-15 pour le marché de la géolocalisation - 4 views

www.pyramidresearch.com/...rt-Location-Based-Services.htm LBS location based services GPS navigation localisation geolocalisation
shared by Vassili BASSAT on 21 Jun 11 - No Cached
  • the location-based services market is finally coming of age
  • including social networking, in-app advertising and advertising-based messaging
  • the biggest focus is on navigation, the largest in terms of revenue where various business models are establishing themselves
  • ...6 more annotations...
  • US$10.3bn in 2015, up from $2.8bn in 2010
  • including increasing GPS and smartphone adoption, success of new business models, continued growth of mobile advertising, and the wider coverage and higher speeds of mobile networks.
  • fivefold
  • Navigation, local search and people-locating services are the key areas for operators
  • Navigation applications are the largest location-based service revenue generators
  • Google and Nokia are shifting the business model from payment to advertising-funded.
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