Users more loyal to apps in 2012 - 0 views
www.localytics.com/...y-increasing-ios-beats-android
loyalytics app iphone ipad android application rentention fidélité étude
shared by Vassili BASSAT on 06 Jul 12
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he overall app industry improved retention rates 19% over the last year.
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pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
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The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
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iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)