Users more loyal to apps in 2012 - 0 views
www.localytics.com/...y-increasing-ios-beats-android
loyalytics app iphone ipad android application rentention fidélité étude
shared by Vassili BASSAT on 06 Jul 12
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he overall app industry improved retention rates 19% over the last year.
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26% of customers used new apps more than 10 times.
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26% of downloaded apps were only used one time.
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As app customer retention rates improve, apps are increasing their dominance over the mobile
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the average number of apps on a smartphone increased from 32 to 41
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apps’ share of internet usage increased from 73% to 81% in the last year
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29% of news app users launched the app more than 10 times — per month
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fewer than 10% of online users who visited a news website more than 10 times per month
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Websites attract many casual users who arrive from search, social or referring links
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pp users more purposefully install an app and return directly to it, self-selecting themselves as more qualified and more valuable customers
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iPhone and iPad users are 52% more loyal to their apps than Android users.
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35% of Apple iOS users launched an app more than 10 times after downloading
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The average Android app also suffers from 24% one-time usage rate compared to just 21% one-time usage rate for iPhone and iPad.
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compared to 23% of Android users.
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iPhone’s far greater app retention rates is also an echo of the 94% retention rate of iPhone itself compared to 47% for Android (Piper Jaffray)
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All results are based on worldwide app usage.
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source : loyalytics date : juin 2012 => comportement des mobinautes sur les apps. Usages des app et fidélisation. Comparaison IOS et android
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