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shared by Claudine VERDIER ELISSEEV on 15 Jan 09 - Cached

shared by Clyne B on 25 Aug 10 - Cached

The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s”  level of engagement with the brand, duration of being a “liker” and more.  The value of a fan in my mind, well, is priceless.
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shared by Vassili BASSAT on 05 Aug 10 - Cached

people accessing business directories at least once a week from their mobile devices also rose - up 16% YoY
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searches from computers were up only 4%
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- 58% are 34 or younger.
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Over half have a household income in excess of $75,000.
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- They are three and half times more likely than the average mobile media user to access women's magazine content, health information, real estate listings, and job listings via their mobile devices.
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Google and Yahoo
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are developing tools to make it easier for consumers to find local businesses via mobile.
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"Advertisers should be considering a multiplatform approach that combines a print, online and mobile strategy designed with their target consumer in mind."
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