Skip to main content

Home/ MBA MCI/ Group items tagged Old

Rss Feed Group items tagged

Lidia Santos Rico

Old Spice - Marketing Viral - 3 views

  •  
    Campagne de marketing viral, trop drôle !
Odile Crepy-Courau

DATA: Google Totally Blows Away Facebook On Ad Performance - Business Insider - 1 views

  • DATA: Google Totally Blows Away Facebook On Ad Performance

    |May 15, 2012|
    97,455|64
      •  23
      •  77

    "No one ever got fired for telling clients to advertise on Facebook." That's the sarcastic mantra making its way round the digital advertising world right now. But is Facebook actually an efficient vehicle for marketers compared to the other digital ad giant, Google?

    A comparison of the two companies from WordStream, a search marketing management company, suggests that Facebook is a much less effective ad medium than Google. (The caveat here is that WordStream is, obviously, rather more dependent on Google than Facebook as a medium.)

  • Keywords Remarketing Location Demographics
  •  
    Peu efficace la pub sur Facebook ?
Clyne B

The Value of a Social Media Fan….Priceless - 3 views

  • The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s”  level of engagement with the brand, duration of being a “liker” and more.  The value of a fan in my mind, well, is priceless.
Olivier Gara

Steampunk Tech Mods: A 19th-Century Take on 21st-Century PCs and Gadgets - 2 views

shared by Olivier Gara on 06 Dec 09 - Cached
  •  
    Un PC et des gadgets tout droit sortis du monde de Sherlock Holmes... contenant des technologies du 21 ème siècle...
1 - 6 of 6
Showing 20 items per page