Juridique - Le gouvernement a saisi le gendarme de la concurrence pour avis sur les relations d'exclusivité entre l'activité de FAI et la distribution de contenus. Sont directement visées les chaînes Orange Foot et Orange cinéma séries.
Welcome to Vietnam, a nation with one foot planted in the past and another ready to race into the future.
Vietnam is a young country with a large population
As Vietnamese under the age of 25 advance in their careers and earn more money, advertisers such as auto manufacturers and insurance carriers will follow that audience online
"There are issues with transparency, measurement, there's no third-party tracking – everyone does their own tracking,"
While embracing global best practices, Nguyen recognizes they must be adapted for local audiences. For instance, he's learned that Vietnamese prefer simple websites and features. "People did not go to high school with [the Internet]. They are learning it at work. Simplicity is extremely important," he said, while discussing audiences over the age of 25.
"You cannot take what you learn from the outside and bring it to Vietnam," he said.