The value of a Facebook fan is more than just a number. It is equal to the same value you would place on someone who has agreed to become a part of your brand’s daily on-going activity for the long term and even promote it to his friends and family on occasion. The value of a Facebook fan is the same value you would place on someone who actually cared enough to show you he likes you or your actions. The value of a Facebook fan cannot be measured using the same measurement system as old traditional media. It calls for a new form of measurement which takes into account a whole new set parameters including the “liker’s” level of engagement with the brand, duration of being a “liker” and more. The value of a fan in my mind, well, is priceless.
Didier CALLOC'H on 15 Dec 08Deux poids lourds de la blogosphère, le Français Loïc Le Meur et le fondateur de TechCrunch Michael Arrington, ont échangé aigreurs et menaces suite à la conférence LeWeb'08 qui se tenait la semaine dernière à Paris. Retour sur un week-end agité.
