"When you run a PPC campaign, how do you decide whether to use Google Adwords, or Yahoo Search Marketing, Microsoft AdCenter or, erm….Findology?
How do you decide whether to push you campaign into content networks, such as Adsense, or Facebook?
The simple answer is you should be everywhere your customers reside, so long as the ROI is positive. The Balkanisation of the web is ongoing & won't be complete until every single person becomes a demographic.
You have to be everywhere.
And people need to remember who you are. "
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