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Twitter as Ad Blaster or Serious Blog Platform? I have to fess up… I didn't really know what I wanted to do with twitter for the longest time. As a SEO professional I have a fiduciary responsibility to my clients to get their marketing message "out there" as much as humanly possible. The O in SEO is misleading, our industry has actually evolved quite a bit since the phrase Search Engine Optimization was coined almost a decade ago. The "O" is for onpage or on site "Optimization", the notion that one could "optimize" a given website to entice Google to "like it more". In the years that have passed, off page is where the real results show up in terms of improving a company website's Google ranking. (gratuitous keyword insertion intended, I DO want you to find this in Google). Link Building is an important, albeit controversial part of improving a website's positioning in search results. Industrial Strength Link Building Back links pointing to a main target used to be the single most important method of fulfilling our clients a clients desired result, social media has muddied the waters a bit but the extra "eyeballs on your site" that social media provides does not diminish the fact that all those social media links are still "back links" in Googlebot's eyes. Having your url posted in either yours or someone else's tweets does get noticed by and indexed by Google. I fear however, that that url rolls off the person's twitter page so fast sometimes I suspect Google isn't willing to give that as much credence as having your link show up on someone's page and stay there for awhile (or indefinitely) Most of you do not remember the early days of internet marketing, remember FFA sites? Free For All Sites, they used to be effective, what ever they began as they evolved into a spam friendly zone. You could post your link to an FFA site for free… the only payment required was that you had to allow EVERY other member t

is there a way to get our ignored links to carry more weight with big G? There is a method I found and am testing right now: RSS feeds create an RSS feed for your lessor links and ping thm. What is meant by Ping your Blog? Go to http://www.pingler.com and follow the easy instructions So how do you find which links are there but not being counted? Here's one way: Use Yahoo's site explorer to see what your back links are that Yahoo found. Now type your url into Google and hunt for back links that aren't in Yahoo's site explorer.