New company enters growing brain fitness market_FirstScience News - 0 views
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Assunta Krehl on 15 Dec 09Toronto's Baycrest centre is staking a claim to a piece of the booming brain fitness market with a new company, Cogniciti, and a new generation of brain games aimed at helping baby boomers keep their minds sharp and boost their productivity in the workplace well into old age. Alvaro Fernandez, a researcher on aging, says the new games are designed to keep older brains nimble. Hon. Milloy states "The McGuinty government is proud to support the work that both MaRS and Baycrest are doing to improve quality of life and tackle the challenges of an aging population. Ontario is supporting innovators across the province to ensure this kind of success is the rule, not the exception." Dec 2, 2009