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Toronto's Baycrest centre is staking a claim to a piece of the booming brain fitness market with a new company, Cogniciti, and a new generation of brain games aimed at helping baby boomers keep their minds sharp and boost their productivity in the workplace well into old age. Alvaro Fernandez, a researcher on aging, says the new games are designed to keep older brains nimble. Hon. Milloy states "The McGuinty government is proud to support the work that both MaRS and Baycrest are doing to improve quality of life and tackle the challenges of an aging population. Ontario is supporting innovators across the province to ensure this kind of success is the rule, not the exception." Dec 2, 2009

William Reichman, Baycrest President and CEO of Canada, announced the creation of a new company with MaRS, a center specializing in Canadian innovation. The new company, called Cogniciti will produce games and mental training protocols to beat the decline in memory with the help of high-tech games.

Toronto's Baycrest centre is staking a claim to a piece of the booming brain fitness market with a new company, Cogniciti, and a new generation of brain games aimed at helping baby boomers keep their minds sharp and boost their productivity in the workplace well into old age.Alvaro Fernandez, a researcher on aging, says the new games are designed to keep older brains nimble. Dec 3, 2009

Two hundred people from around the world gathered at The Business of Aging Summit in Toronto (co-hosted by MaRS Discovery District and the Province of Ontario), to talk about the challenge and opportunity of what was quickly dubbed the "silver tsunami". Dec 7, 2009

The Scientist spoke with researchers who are automating and commercializing the latest technologies to aid life science work. Ameer Taha, founder, Certo Labs, Toronto and Veronika Litinski, health-care and life sciences practice lead at the MaRS Centre, a Toronto-based innovation cluster that engages researchers in commercializing their inventions were interviewed. Litinski states that "Before people start spending money on [developing] a product, we want them to think about the value chain and how the industry ecosystem is organized."

Baycrest, one of the world's leading cognitive science institutes announced today it has created a new company with MaRS, Canada's premiere innovation centre, to develop and market brain fitness products to help adults extend their memory and cognitive abilities longer in the lifespan. Baycrest will put its substantial cognitive science reputation behind a new for-profit company - Cogniciti - that will produce a suite of products, games and training protocols grounded in 20 years of aging brain research at Baycrest. Dec 2, 2009

Dr. Buzz Aldrin is delivering a keynote address as part of The Ontario Innovation Summit: The Business of Aging, programmed and hosted by MaRS Discovery District in conjunction with the Province of Ontario. Nov 30, 2009

MaRS clients are featured in the Globe and Mail on the occasion of the announcement of MaRS' addition to the Ontario Network of Excellence (ONE). Clients included in the gallery of technology : Quantum Dental's Canarie System, a non-invasive dental technology; Xagenic, with an advanced STD detection; Sustainable Energy Technologies with their solar technology.