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Assunta Krehl

CAJ, CAJEF to help Canadian media innovate news - Canada Newswire - January 5, 2010 - 0 views

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    The Canadian Association of Journalists and the CAJ Education Foundation are kicking off the decade with a groundbreaking conference where news staff and management can learn about emerging techniques, technologies and models to transform journalism for the 21st century. The conference focuses on skills, strategies and tactics that news organizations can start implementing immediately. It will be held on Jan. 30 at the MaRS Centre, a major innovation hub a stone's throw from Queen's Park in Toronto.
Tim T

Sony's Digital Book Downloads from the Public Library - BusinessWeek - 0 views

  • One of the neat features of the Sony Reader is that you can “borrow” electronic books from participating libraries, including ones in New York, Chicago and my public library in Seattle. So I went to digital media page on its Web site and searched for Eclipse. It turns out that six of the library’s eight copies of the book in Adobe’s eBook format, which works with Sony’s eBook devices, were available to borrow for 21 days. I typed in my library card number and PIN, clicked download, and a few seconds later, the book was on my PC. Then, I connected the Sony Reader via the USB port and the book zipped over to my device.
  • a 7-inch touch-screen version with 3G connectivity, so users can download books without having to plug the device into their PCs.
  • It’s not a closed business model
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  • We want to innovate to get better and better access to content
  • Reader owners can already buy electronic books from 200 bookstores
  • don’t know how important those booksellers will be to the success of the Sony Reader. The Kindle has mindshare as well as market share. But the opportunity to instantly get a book from the library at 8 pm so my 11-year-old could have something to read before bed was pretty nifty. And it didn’t cost me a dime
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    eBook reader
Tim T

TC50: Yext Offers Local Businesses A Smart Inbox For Phone Calls - 0 views

  • Local businesses can use the Yext Calls software to process incoming phone calls and organize them based on semantic analysis of what was said during the conversation, providing them with an easy way of searching or browsing through them at any point
  • Based on keywords that occurred in the call, the software can detect that e.g. price estimates were requested for a car repair or which part of what type of vehicle the caller was having problems with exactly
  • The program can even automatically detect if any appointments
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  • Expert panel Q&A
  • how do you convince business owners of your value proposition?
  • it’s an end-to-end solution for them to advertise smarter on the Web
  • is there adverse selection? are the merchants who are most likely to want phone calls least likely to get the web to get them?
  • We found most merchants overall prefer to receive phone calls
  • What’s the biggest of the 12 categories you support now?
  • Health and fitness
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    Local small businesses want phone calls, not click-throughs?
Cathy Bogaart

Building Canada's Culture of Entrepreneurship: Sure-bet to Startup Survival, Lisa Torjm... - 0 views

  • Canada is well stocked in technological know-how and has solid skills and traditions in the research and development (R&D) sector.
  • our ability to grow Canada’s R&D-intensive sectors that proves weak
  • Canada’s science and tech expertise is among the world’s best and have in fact competed over talent coming out of Canadian universities. However, due to the lack of commercial skills among Canadian graduates, CEOs were instead relying upon American and other foreign nationals for executive talent.
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  • promotion of role models and success stories more opportunities for mentorship better learning opportunities in educational and public policy realms higher levels of entrepreneurship literacy and access to training
  • 23% of the respondents had marketing and sales as the biggest challenge for entrepreneurs.
  • Access to talent was the second most common challenge
  • Following access to talent was mentoring
  • Strategic partners
  • lack of government financing and support, and protection for intellectual property.
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    An article in OSBR by Lisa Torjman, Associate, SiG@MaRS and Jon Worren, Advisor, MaRS. The article talks about the factors contributing to the weak culture of entrepreneurship in Canada.
Cathy Bogaart

The Little Nano that Could - 0 views

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    Vive Nano receives accolades for its clean tech approach. Its appeal is in its business model: to develop new processes and company-specific nanoparticles, then lease out their know-how to established companies who have both their own distribution networks and capability to deal with the various national regulatory hurdles that a small firm could never hope to manage.
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    MaRS client and Toronto nanotechnology upstart Vive Nano is featured in Yonge Street magazine as a good news story for innovative business in TO.
June A

State of the News Media Finds Declines in News Audience, Revenue, Reporting - and a Gri... - 0 views

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    The losses suffered in traditional news gathering in the last year were so severe that by any accounting they overwhelm the innovations in the world of news and journalism, according to a new report from the Pew Research Center's Project for Excellence in Journalism (PEJ).
Tim T

Web publishers left with little after middlemen split ad spoils | Marketing & Advertisi... - 0 views

  • In a not-atypical scenario, a publisher may only receive $1 of a $5 cost-per-thousand media buy once all the middlemen have taken their tithes. Where does the rest go? According to an estimate from Tolman Geffs, co-president of investment bank Jordan Edmiston, it gets divided like this: The agency ($.75), ad network ($2), data provider ($0.75), ad exchange ($0.25) and the ad server ($0.25).
  • The space between advertiser and publisher has become jam-packed over the last decade, with literally hundreds of ad networks, data companies, yield managers, ad servers and exchanges all purporting to serve advertisers or publishers in some unique way; but all have their own business models that may or may not be adding value to either.
  • they're all dipping into the display-ad revenue stream.
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  • what parts of the online display-ad ecosystem, estimated by eMarketer to be worth $7.9 billion in 2010, are adding value for publishers or brands, and what parts are preventing the flow of brand dollars into the system.
  • While some publishers remain wary of Google as both a service provider to publishers as well as a competitor for display-ad dollars, Google's argument is that its motivations are virtuous. As VP-Product Management Susan Wojcicki said last week at the Internet Advertising Bureau's annual meeting, Google makes money when publishers do. That, and the set-up isn't much different from Microsoft, itself a seller of online ads as well as a service provider to publishers.
  • Any time you have companies talking about their secret algorithms or black boxes, it should raise a red flag, he said. For publishers and advertisers, the question should be: Do they make the whole thing bigger and better?
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    AdAge - In a not-atypical scenario, a publisher may only receive $1 of a $5 cost-per-thousand media buy once all the middlemen have taken their tithes. Where does the rest go? According to an estimate from Tolman Geffs, co-president of investment bank Jordan Edmiston, it gets divided like this: The agency ($.75), ad network ($2), data provider ($0.75), ad exchange ($0.25) and the ad server ($0.25).
Tim T

iPhone Dev Center: iPhone Human Interface Guidelines: Human Interface Principles: Creat... - 0 views

  • A great user interface follows human interface design principles that are based on the way people—users—think and work, not on the capabilities of the device
  • a beautiful, intuitive, compelling user interface enhances an application’s functionality and inspires a positive emotional attachment in users.
  • model your application’s objects and actions on objects and actions in the real world.
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  • This technique especially helps novice users quickly grasp how your application works. Folders are a classic software metaphor. People file things in folders in the real world, so they immediately understand the idea of putting data into folders on a computer.
  • iPhone OS users enjoy a heightened sense of direct manipulation because of the Multi-Touch interface. Using gestures, people feel a greater affinity for, and sense of control over, the objects they see on screen, because they do not use any intermediate device (such as a mouse) to manipulate them.
  • An iPhone application is better than a person at remembering lists of options, commands, data, and so on. Take advantage of this by presenting choices or options in list form, so users can easily scan them and make a choice. Keeping text input to a minimum frees users from having to spend a lot of time typing and frees your application from having to perform a lot of error checking. Presenting choices to the user, instead of asking for more open-ended input, also allows them to concentrate on accomplishing tasks with your application, instead of remembering how to operate it.
  • Your application should respond to every user action with some visible change.
  • Keep actions simple and straightforward so users can easily understand and remember them
  • Whenever possible, use standard controls and behaviors that users are already familiar with.
  • appearance has a strong impact on functionality: An application that appears cluttered or illogical is hard to understand and use.
  • Aesthetic integrity is not a measure of how beautiful your application is. It’s a measure of how well the appearance of your application integrates with its function. For example, a productivity application should keep decorative elements subtle and in the background, while giving prominence to the task by providing standard controls and behaviors.
  • An immersive application is at the other end of the spectrum, and users expect a beautiful appearance that promises fun and encourages discovery.
  • appearance still needs to integrate with the task.
Cathy Bogaart

Social innovation: a simple model - Francois Couillard Blog, Feb 18, 2011 - 0 views

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    Francois blogs about the continuum of social innovation. He credits MaRS as his inspiration. Find out about the different types of socially innovative organizations and enterprises and how they differ.
Miri Katz

WAMC: Non-profits share concerns on bond-funded social programs (2011-06-27) - 0 views

  • Non-profits share concerns on bond-funded social program
  • Under the funding model, also known as "pay for success," organizations would receive the money of private investors or investment groups who purchase bonds from the government that are linked to specific program benchmarks.
  • Joe Kriesberg, executive director of the Massachusetts Association of Community Development Corporations, said the bonds could be an appropriate way for governments to fund prevention programs, but that there will be several challenges going forward in any type of SIB funding structure.
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  • "I'd be really concerned about corporate ideals taking precedence over a non-profit's mission, and I would be equally concerned about the stigma of government money sometimes really limiting what you can do. How can you promote the real, true essence of a non-profit's mission with the restrictions that a corporation or a government might put on that?"
  • Bryan Ayers, CEO of Great Barrington-based Community Health Programs, said the bonds would offer a new way to fund long-term community-based prevention and health programs, but that to be truly effective investment groups must be willing to wait for results.
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