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Several in the tech industry, including MaRS advisor Lance Laking, have gotten together to produce this book, "The Entrepreneurial Effect" with the foreword by Terry Matthews. It is a collection of practical lessons learned. The book is meant to be a knowledge source for those decisions we face as we start and grow our companies, for example, the real story behind risk and investment, how to pick resellers or strategic partners, selling in China, and the only reasons to consider M&As. It is also worth noting that all the authors have donated their knowledge. All proceeds of the book will go to support student technology entrepreneurship - via University of Ottawa grants and scholarships.