Group items tagged

The challenge we faced was how do we increase awareness

We looked at how with a simple web cam or flip camera we could share the strongest messages that people needed to hear.

most important social media tools can be email and a blog.

tools are important for four reasons. They leverage existing investments of time and resources They allow orgs to add multimedia to existing communication channels eg. newsletters They enable easier sharing than existing tools They are sustainable

Social media strategy needs to be adopted by the whole organisation not just by someone who is technically savvy.

resented by the Social Innovation Generation team at MaRS (SiG@MaRS), Net Change Week will tap into the potential that exists when new methods of communicating, organizing and mobilizing are brought to bear on chronic social issues. ”

resented by the Social Innovation Generation team at MaRS (SiG@MaRS), Net Change Week will tap into the potential that exists when new methods of communicating, organizing and mobilizing are brought to bear on chronic social issues. ”

next month in Toronto, “a week-long event designed to explore how social technology can bolster social change

New graduates are known as ‘Generation Yers’. Born between 1979 and 1998, they want to be successful business people, but they also want to do good with their skills. They want luxurious products, but won’t buy from unethical companies. For businesses to recruit and retain the best, they have to offer more than the corporate package. Community engagement is fast becoming a key competitive differentiator between professional services firms. In a recent survey of UK graduates by PricewaterhouseCoopers, 70% said that they will actively seek out employers whose corporate responsibility behaviour reflects their own. An Aspen Institute study shows business school students citing ‘business's responsibility to society’ as a top concern when choosing a job.

social entrepreneurship will be rattled by this economic situation, but we will make changes to our approach where necessary and come out stronger and more central to both business and community.