Pivot or persevere? When it's right to change, or stay, the course - The Globe and Mail - 0 views
-
Assunta Krehl on 16 Jul 12Ethical Ocean is a MaRS Client who specializes in selling socially responsible products only made a strategic pivot in their model. Nathan Monk, a senior associate with MaRS Discovery District in Toronto and an adviser in the Web and mobile technology startup community, says it's important to constantly review and test business models or hypotheses.