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Seth Godin remembers learning new words and phrases by the barrelful in business school. As a business-book writer, he's exposed to them all the time. Many of them are actually quite useful, because they give you precise words to describe things that would be difficult to communicate otherwise. For example, telling someone that a particular hedge fund is "highly leveraged" is a lot easier than saying, "They've borrowed a lot of money in order to speculate and multiply their positive returns using other people's money." On the other hand, ....