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Dirk vom Lehn

Is the Tipping Point Toast? -- Duncan Watts -- Trendsetting | Fast Company - 0 views

www.fastcompany.com/...s-the-tipping-point-toast.html

influence tippingpoint research culture viral marketing social media twitter internet

shared by Dirk vom Lehn on 23 Feb 12 - Cached
  • It is the very premise of viral and word-of-mouth campaigns: Reach those rare, all-powerful folks, and you'll reach everyone else through them, basically for free.
  • Influentials theory
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