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Looking for ways to gain competitive advantage through the effective use of marketing research? Learn how leading firms are using advanced marketing research techniques to strengthen customer loyalty and increase sales, to make new product development decisions, and to price products for increased profit in today's challenging environment. The 2012 Advanced School of Marketing Research focuses on advanced marketing research methods and models and their application to the real problems faced by marketing professionals. This year's program covers a variety of marketing research topics including the latest thinking in: Qualitative research methods Social media research tools Best practices in new product development research Measuring and strengthening brand equity Selling the value of advanced marketing research to clients and management And more!

Recent improvements in marketing analytics and data accessibility make measurements more possible than ever before, yet no silver bullet approach exists to make this an easy task. With executives demanding increased accountability, corporate marketing managers must respond to win more of the untapped profit potential that lies just out of reach. Through interactive presentation and exercises, participants will learn how to use measurements, analytics, and financial discipline to guide the development of more profitable strategies and tactical marketing campaigns.

Marketing Research e Logistica - Pubblicità Marketing Web

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The 2012 AMA/AMAF Nonprofit Marketing Conference (NPMC) will zero in on today's marketing essentials to help you better engage your members/constituents and meet your mission-critical objectives. One-of-a-kind perspectives, expert-led sessions and an exceptional line up of speakers from nonprofits of all sizes will be featured throughout this unparalleled conference program.

Pubblicità Marketing Milano

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