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Growth in international trade provides huge impetus to the growth in container rail market. Indian Railways earns the lions share from rail freight revenue owing to its dynamic tariff policy. With the privatization of the container rail service, rail freight gains popularity providing further scope for capturing higher market share. The report begins with an introduction section, listing down the basic statistics of Indian Railways as of Feb, 2012, followed by the value chain of the rail freight market. Market overview section provides a brief snapshot of the Rail Transport Market. This section includes the market size of the rail freight market in India in terms of freight revenue earning by value and freight revenue earning by volume over the period (Apr - Dec) 2009-10 and (Apr - Dec) 2011-12, demonstrating the corresponding share of freight commodities in the year (Apr - Dec) 2011-12. The section then lists the tonnage and earnings share of the top 30 freight commodities in 2010-11. Some efficiency indices of the rail freight operation are also given in this section. The next section deals with the revenue generation of Indian Railways from rail freight earning. A snapshot is mapped followed by the illustration of the revenue earning by value and by volume in the 16 zonal railways in the last three years. The section then proceeds with the freight loading of the 9 major commodities in 2011-12, added with their future prospects. The projected freight loading by Indian Railways by 2020 is also shown here. Freight services initiatives section highlights the initiatives for freight services and initiatives for the dedicated freight corridor. Freight marketing schemes section describes the existing schemes undertaken by the Indian Railways for improving its freight marketing. Vision 2020 section points the plans by Indian Railways for 2020 followed by its short term & long term targets. Technology, development of human capital and a culture of innovation along w

Brand History The company was founded in the year 1977 by first generation entrepreneur Mr. Kanti Parasrampuria. He has a vast work experience in the field of textiles, beverages and plastics and a profound business acumen and managerial alacrity. The company benefits from his expertise and guidance and also relies on a highly experienced and well qualified professional management team for its day to day operations. Brand Advantage The company owns a fully automatic plant to manufacture 6000 liters per hour of fruit based beverages at Mandideep near Bhopal (M.P.), India. It is a state-of-art plant with two PET blowing and filling lines, one V-Pak (aseptic juice carton) and one stand-up pouch filling line. The infrastructure is par-excellence and ensures that delicious, safe and hygienic products are delivered to the market. The beverages made by us are untouched by hand are produced under stringent conditions. The beverage division has achieved the prestigious ISO 22000:2005 including HACCP certification from the Swiss multinational certification agency SGS. The facility is also certified ISO 9001:2008 from ICS. All the equipment's used in the plant are installed by vendors that are approved by big multinational beverage companies. The raw and packaging material procured is from good quality sources which are first audited for quality. The plant is centrally located in Bhopal with very good road, air and rail link to rest of the country. Our products are currently available in 15 states of India (updated Feb 2013) and counting. Mango dash created a great deal of excitement in its category and celebrated the indulgence in mangoes like no other brand had done before. While other players have portrayed the mango as a simple and innocent fruit, Mango dash celebrates the sheer indulgence and sensuality involved in consuming a mango. The creative 'Aamsutra' idea communicates the experience of extreme sensuous pleasure through the act of drinking M