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The healthcare industry in India is showing great progress. There has been considerable increase in spending on healthcare backed by the growing purchasing power of individuals. Moreover, with a lot of importance being given to preventive medication, the nutraceuticals market in India is set to flourish. It is one of the booming markets in India. Predominantly vitamins and minerals derived from oral pills were used for curing certain diseases and ailments. People today are becoming more prone to consume immunity enhancing food supplements and wellness related products. This is promoting the growth of the industry with players diversifying into production of various new varieties of products. Further assistance from the government and increasing demand from consumers will fuel growth in this market. The report begins with an introduction to the Indian nutraceuticals market and its classification on the basis of the ingredients and benefits incurred from them. This is followed by the market overview section which provides the market size and growth as well as the market share of the various segments in the market, namely, functional foods, dietary supplements and functional beverages. A detailed description of each segment in the market along with the dominant products in the particular category has also been provided. Focusing on one the major sub-segments, an overview of the probiotic market in India has been included. This segment has been highlighted owing to the fact that it is one of the most promising categories under the nutraceutical market and has huge growth potential in the near future with growing interests of players. The genesis of probiotics has been highlighted showing the types dominant in India and the key therapeutic benefits derived from them. This section also contains information regarding the market size and growth of probiotics in functional foods in India as well as the key segments and the active players in this space. The report begi

Beverages remain the first choice for grab-and-go foods among consumers. Functional beverages are non-alcoholic drinks that keeps one's body hydrated and provide overall nutritional well-being. These are fortified drinks that prevent or help address health issues across all age groups. The fortification could range from ingredients such as herbs, vitamins, minerals and amino acids to additional raw fruits and vegetables. The functional beverages sector is a sub-sector of the functional foods and non-alcoholic beverage industry. The market can be segmented based on type into energy drinks, sports drinks, nutraceutical drinks, dairy-based beverages, juices, enhanced water and others. Energy drinks is the largest segment in functional beverages followed by sports drinks and nutraceutical drinks.

Functional Drinks: Global Industry Guide is an essential resource for data-level, and identifies the functional beverage industry. It contains detailed information on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of leading companies.

160;Global Industry Guide is an essential resource for data-level, and identifies the functional beverage industry. It contains detailed information on market size and segmentation, textual analysis of the key trends and competitive landscape, and profiles of leading companies. This incisive report provides expert analysis of global, regional and national levels.