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Luxury goods are broadly defined as goods which include premium or aspirational handbag, watch, jewellery, fragrance and apparel brands, among other products. As the global economy is recovering, the demand for luxury products has been increasing in recent years. In luxury goods, control on all aspects of business ranging from sourcing raw material to product design to marketing and distribution of luxury goods resulting in increased profitability and brand recall is a key concern for companies. This is attributed to brand quality and enhanced service which are trending among the consumers. Growth of the luxury goods industry changing consumer buying behaviour across the globe, impact of social media, ecommerce penetration, globalization, omni channel distribution and widening client base have led to certain transitions in the luxury good market.