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The IFJ Launches Website for Ethical Journalism Campaign Welcome to the Ethical Journalism Initiative website - a new campaign to rekindle old values in media worldwide launched by the International Federation of Journalists. The future of media is the hot topic everywhere, particularly as journalists and others wrestle with the rapid changes in the way journalism works. In troubled times of political tension, social conflict and economic turbulence people yearn for reliable and quality information. Journalism provides the analysis, context and commentary that keep citizens informed and allows them to play their part in the life of society. The role of media in helping to build democracy has never been more important, but how will journalism in future deliver the service people need? [..]