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"Social Media: Don't Be Left Behind Departments, Electronic Market, Fall 2009 - By Richard on October 23, 2009 at 11:19 am Social networking websites are the talk of the town, but how can they help your business? By Rosh Sillars Supporters exalt it as the great advance in communication. Detractors consider it a waste of time. Like it or not, the phenomenon of social media empowers the public at large to capture and disseminate information immediately. But how do all these technological advances affect the photographer? Is the growth of social media killing our business? How do these changes affect the amateur? Are there ways for photographers to use these new tools for their benefit?"