Messages from the Food Police | Food and Brand Lab - 1 views
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darijob on 27 Jan 16We have all seen messages from the "food police" telling us that sugary snacks are bad. But is it possible that seeing these messages actually make us more likely to eat sugary snacks? Researchers at Arizona State University, Nguyen Pham, Naomi Mandel, and Andrea Morales, show, in new research published in the Journal of the Association for Consumer Research, that these messages backfire among dieters. They find that dieters ate 39% more cookies after seeing a "food police" style message that says, "All sugary snacks are bad" than those who saw a positive message."
