How is subjectivity constructed in the image, and whose subjectivity is constructed? The subject is definetly a Roma woman who wears her National gown. In Western Countries it's usually blonde and good looking women who advertise. A stereotype of women symbolises health. For a product like milk, that should keep people healthy and make them strong this stereotype would be the first choice of a common advertiser. A Roma woman does in most people's eyes not stand for health and strenght, more for poverty. Irmeli Huhtala took this picture to change the common stereotypes. What prior knowledge is assumed? Roma is the name of a group of gypsies and a minority. They were excluded from society and even chased during the time between 1939-1945. Roma are in many people's eyes seen as poor people who steel and don't take jobs. This woman wears the national gown of Roma, so it is obvious what the woman represents. Making visible in visual art (what does that mean in contemporary art)? I think it's kind of a revolution in order to show people it is not always the strong and the good-looking who are used for advertising that is made visible in this picture. In contemporary art it means making people's eyes open for new advertises. Advertises which use stereotypes rule our society, so Irmeli Huhtala took the opposite like a poor woman. People might pay attention to this advertisment more that to some kind of advertisement, they are already used to.The opposite of a stereotype might get more attention than a conventional idea. Irmeli Huhtala gives people the question: Can a Roma woman advertise? Do people pay attention to this advertisement?

Patriarchy is a very interesting point of view, which the photographer tries to get rid of people's minds. But yes, there are mostly good looking people used in advertisements, that's why I really appreciate the artist's work, interpreted with revolution.

Working makes life sweet. I heard that idiom several times in my childhood because my parents thought work is the most important thing in life. When I came to visit China, I found out, that it's necessary to find a balance between work and freetime. Work is definetly necessary, but there should be time to relax too.

Well, I saw that people's only target in life is work. There is no time for sitting down and relax, there is only time for their job. In Europe we are used to have a cup of coffee, and a small chat with our friends when we are tired, but in China people connect everything with work. In China I would change the idiom to: Working makes life work and working makes people survive.