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"One of the nicest features of Google Analytics is the 'Goal' feature. It allows you to set goals (=sale or leads) for your site and track how successful you are. Via the sales funnel you can see quite nicely how you are doing and what you can do to improve your webshop conversion. This short article describes how to set-up a 'Goal' for your Magento webshop in Google Analytics. It presumes you have already set-up Google analytics on your Magento webshop."

"Additional features for the default GoogleAnalytics module."

"Tweaking websites is what we do here at Yoast, from search engine rankings, to speed to user experience. Yoast founder Joost de Valk and guests provide tips on optimizing WordPress, Magento, search engine rankings, analytics and website performance. We also offer the SEO tools, Magento extensions and WordPress plugins to make it all possible!"