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Odoo / OpenERP is one of the most popular open source solution with more than a thousand downloads per day. One of the reasons for it's popularity is that it's a collection of different apps and hence, can be deployed rapidly because of its modularity and ease to use. It is flexible, and can be adapted as per your needs. It is not a monolithic software like other ERP systems that take months of consultation and implementation.

Want to set up your ecommerce store? Should you choose Magento, the leader go with Odoo Ecommerce, the new kid on the block? Find out here.

For online store merchants, developing a personalized shopping experience is more than a luxury, it is a necessity. With so much of commoditization in the ecommerce industry, all the online store are starting to look more or less the same. In such a scenario, if you personalize the shopping experience at your store, it will go a long way in creating a unique brand identify for you and make your customers more loyal to you.