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Ecommerce websites that involve their viewers or buyers in the marketing strategies can enjoy benefits like improved sales and enhanced reliability. Let your customers know what your business plans are to keep them excited and involved. They would spread the word making your brand more reliable and popular. Getting them engaged would help build more focused strategies yielding better dividends.

More and more organizations realizing the benefits of a customer management strategy and implementing CRM systems. But successful implementation of a CRM system within an organization is easier said than done. Introduction of a CRM system requires a change in approach to customer management at the organizational level. Its not the concern of merely a department - whether marketing, sales, or IT. On top of all this, many organizations also hear scary stories of failed CRM experiments at other organization and hence, don't want to commit to a CRM strategy themselves.