Coca Cola is soon to release a new line of milk. The lactose free milk will contain half the sugar of regular milk, 50% more protein and 30% more calcium. Studies have shown consumers are looking to add more protein into their diets, prompting the companies decision. The premium milk will cost twice that of other milk brands.

The price of condoms in Venezuela have skyrocketed to $755 a pack due to a collapse in oil prices. This is an example of market failure with dire consequences. Venezuela has one of the highest HIV infection and teenage pregnancy rates in South America. The collapse in oil prices has caused shortages in many basic products.

Here is an example of a market failure. The pharmaceutical drug is being sold at a price too high for consumers. The Canadian government plans to impose a price ceiling on the good.

The California Medical Assn now want a $3 excise tax put on cigarettes because the extra cost would pay for the cost of treating diseases caused by smoking.