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Ottesen Hall

Why Write A Non-Fiction Book? - 0 views

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started by Ottesen Hall on 24 Jun 13
  • Ottesen Hall
     
    When people approach me about producing a book, my advice frequently disappoints them due to their expectations about the publishing world. There appears to be a fantasy that simply publishing a book, on its own merits, is sufficient to bring fortune and fame to any writer. This may come as a shock, but if your purpose in planning to write a book is to generate profits, then read on when I shed some light on the true truths behind book publishing.

    The simple truth is that hardly any non-fiction authors make much money from their book alone. Getting national distribution and writing a book is an exorbitantly, and generally prohibitively, high priced process. Their energy and time intensive, and will take massive levels of resources. The truth is, non-fiction writers will spend anywhere from $400-800,000 before they even break even with book income (anywhere from 200-350,000 copies sold). Therefore if its that difficult and high priced, whats the purpose of writing a book anyway?

    You can find two main reasons to create and publish a guide, and to generate income certainly isnt one. Browse here at how to write a play site to discover where to acknowledge it. Both factors are to market your company and to gain credibility.

    Reason #1: Marketing

    Besides your book idea, to drive traffic to, theres very little place in writing a non-fiction book, unless you have a standard business platform. You wont make anything and it wont be worth the effort. The successful non-fiction writers are those who realize that their book is nothing more than a marketing device to drive traffic for their business, and who use this information effectively.

    As an example, Stephen Coveys books drive traffic to Franklin Covey, T. Harv Eker has Peak Potentials Training, Mark Victor Hansen and Robert Allens book The Main One Minute Millionaire markets the Enlightened Wealth Institute, Killing Sacred Cows by Garrett Gunderson and myself leads to the Liberty FastTrack process, marketing guru Seth Godin created Squidoo, Ken Blanchards company is an international leader in workplace learning and efficiency, just to name a number of.

    The real cash to be made from writing a doesnt come from the book itself; it comes from the business that the book was created to market. Just what exactly does this mean for you personally? You should spend a lot more time and effort having a legitimate business, rather than writing a book. To get other interpretations, please check out: logo.

    Besides, you dont even need to create the dang thing yourselfthats what guys like me are for. You build your business, and let me get your book written. Clicking how to write a movie certainly provides tips you could tell your father. Your time is significantly better spent concentrating on your organization, products, and services. This method may ultimately end in a lot more dollars for you than trying to earn money from book sales alone.

    Reason #2: Credibility

    In the Information Age, your audience is drowning in information. Theyre constantly filled with tv, radio, books, advertising, Internet, websites, music, and so on. Why should they listen to you, specially when there might be countless competitive elements sending them contradictory messages? When confronted with information overload, people listen to and buy from those they consider to be legitimate.

    Think about it: why are prices so powerful? Its not because of what's said in a quote that makes it relevant and important to youits because of the credibility of the person saying it. When you hear the words, Be the change you wish to see in the world, the price stays with and impacts you perhaps not because of the precise words, but because you know they came from Gandhi, a man who received supreme standing on the subject of changing the world. Your friend could say the same, but the language will impact you much less and you'll easily forget them, unless he's credibility on that subject.

    The phrase Imagination is more important than knowledge could possibly be seen as nothing but a adage, but from the head and mouth of Albert Einstein, it carries meaning and considerable weight.

    Credibility is a valuable thing available world, and its one that, once gained, will dramatically boost your bottom line. Theres something about being a published author that provides an individual instant credibility. Imagine staying at a celebration and meeting three new people. Suppose the first two people you meet are outstanding businessmen (or girls), and the third is obviously far less accomplished as opposed to first two. But if you learn that the next is really a published author, suddenly you pay more attention and give more weight for their words. And the possibilities are high that the writer, despite any of their other achievements, may be the one that you'll remember months later.

    Finish

    If you're considering writing a book, my advice is that you must first understand that writing a book is not a great way to make money in and of itself. You absolutely must create a world-class business that the book is deliberately built to market, and its through increasing traffic to this business that you will make your real cash. And by increasing standing, which comes from being a published author, the probability of getting visitors to constantly buy from your organization are significantly larger.

    Put simply, things you need isnt a idea for a book, but alternatively, a good business to advertise. Develop a business and make use of a professional ghostwriter to publish your non-fiction book.

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