Does Your Parking Lot Search Busy? Your Prospects are Watching - 0 views

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started by Ottesen Hall on 04 Jun 13

#1 Ottesen Hall on 04 Jun 13

Twice a week I go to a good little massage place in the area, and right nearby is really a tiny Indian restaurant. The food always smells tasty when I walk by, and the master impatiently waves at passers-by. But there's a reason I've never gone in and given a chance.. to it.

The restaurant is definitely clear!

Perhaps I'll try that spot for takeout one night", when I go by, I always think, "Hmm. In five years I never have. I always end up heading two doors down to the bustling Chinese place or the sushi place with the line out the door - although I have to generally wait 2-0 minutes for my food to be ready.

What's even funnier is that the meals at these places is not even great, but I keep thinking I must be missing something since so many others want it!

The old saying is true... no one really wants to eat in a restaurant where there are no cards parked outside.

We all pass the impression of "safety in numbers" and look for what a number of people call "social proof" that something is good or works before we check it out.

This is the reason it is extremely important to use testimonials in your site, brochures, and marketing materials, and also in your discussions and teleseminars. penerjemah korea

And it's a LOT MORE important for people like us whose firms don't have parking lots. It's up-to US to exhibit prospects they will perhaps not be the very first person ever to employ us o-r buy our services and products!

Easy idea, yes, but many individuals forget to-use it in their advertising. (Even I forget often, too.) But it is really important. Whether conscious or subconscious, seeing recommendations to get a item or service makes us feel "safe" when deciding to buy.

But please remember the huge difference between an excellent testimonial and a lame one. Let us examine two examples:

Example 1: "I have actually enjoyed being part of Alexandria Brown's Gold Mastermind system and have found it good value for that money." - E.B.

That one's okay, says nice things, and provides the person's initials. Problem is, there are no true *results* shared here, and using initials-only leaves doubt concerning the authenticity of the testimonial.

Case 2: (and a genuine one, too! ): "Since joining Alexandria Brown's Gold & Platinum Mastermind plans last year, I have doubled my earnings and can directly attribute at least $100,000.00 to her ideas and advice. Believe me, you WANT to be described as a part of this group of entrepreneurs!" -- Christine Kloser, Founding father of "The Conscious Business Circle", Red Lion, Pa., www.ConsciousBusinessCircle.com jasa seo

Now, let us look at the 2nd one. Far more successful as it is results-oriented. That is, it gives actual results the client/customer has gotten. Do whatever you can to incorporate figures, dollar portions, and/or proportions -- these will grab your prospect's attention, inform them this is the real deal, and dramatically increase your response.

Also, the more information you provide about your customers and customers, the more plausible and effective their testimonials is likely to be. Include full name, job or organization name, state and city they are from, web address (if relevant), and a PHOTO. (A poor image, if that is all they've. It's very important to cause them to become REAL for your reader.)

If you're in-a painful and sensitive business and customers don't want their names unveiled, then reveal around you can about them otherwise. Like, "-- female Fox News executive, 38, Studio City, Calif." While it's never as good as giving their names, it's better than nothing.

And remember, among the most useful things about using testimonies is it is much more effective for your customers and customers to rave about YOU than for you to rave about yourself. Therefore let them "rave" and have fun with it!

BENEFIT TIP: Use Testimonies to Deal With Popular Questions

If you really want your response to be dramatically improved by testimonials, make a list of the common objections your prospects usually have to buying your products. And then have at least one report that addresses each. For example, when I first started offering my Boost Business with Your Own Personal online newsletter program, I learned that some folks were not buying it because they thought they needed a web site to get started. So I found profitable story in one of my clients who had used the device and never even had a genuine internet site. And we made a report that made sure to share that fact.

<div class="cArrow"> </div><div class="cContentInner">Twice a week I go to a good little massage place in the area, and right nearby is really a tiny Indian restaurant. The food always smells tasty when I walk by, and the master impatiently waves at passers-by. But there's a reason I've never gone in and given a chance.. to it. The restaurant is definitely clear! Perhaps I'll try that spot for takeout one night", when I go by, I always think, "Hmm. In five years I never have. I always end up heading two doors down to the bustling Chinese place or the sushi place with the line out the door - although I have to generally wait 2-0 minutes for my food to be ready. What's even funnier is that the meals at these places is not even great, but I keep thinking I must be missing something since so many others want it! The old saying is true... no one really wants to eat in a restaurant where there are no cards parked outside. We all pass the impression of "safety in numbers" and look for what a number of people call "social proof" that something is good or works before we check it out. This is the reason it is extremely important to use testimonials in your site, brochures, and marketing materials, and also in your discussions and teleseminars. <a href="http://www.translindo.com/" rel="nofollow">penerjemah korea</a> And it's a LOT MORE important for people like us whose firms don't have parking lots. It's up-to US to exhibit prospects they will perhaps not be the very first person ever to employ us o-r buy our services and products! Easy idea, yes, but many individuals forget to-use it in their advertising. (Even I forget often, too.) But it is really important. Whether conscious or subconscious, seeing recommendations to get a item or service makes us feel "safe" when deciding to buy. But please remember the huge difference between an excellent testimonial and a lame one. Let us examine two examples: Example 1: "I have actually enjoyed being part of Alexandria Brown's Gold Mastermind system and have found it good value for that money." - E.B. That one's okay, says nice things, and provides the person's initials. Problem is, there are no true *results* shared here, and using initials-only leaves doubt concerning the authenticity of the testimonial. Case 2: (and a genuine one, too! ): "Since joining Alexandria Brown's Gold & Platinum Mastermind plans last year, I have doubled my earnings and can directly attribute at least $100,000.00 to her ideas and advice. Believe me, you WANT to be described as a part of this group of entrepreneurs!" -- Christine Kloser, Founding father of "The Conscious Business Circle", Red Lion, Pa., <a href="http://www.ConsciousBusinessCircle.com" rel="nofollow" target="_blank">www.ConsciousBusinessCircle.com</a> <a href="http://detikseo.com/" rel="nofollow">jasa seo</a> Now, let us look at the 2nd one. Far more successful as it is results-oriented. That is, it gives actual results the client/customer has gotten. Do whatever you can to incorporate figures, dollar portions, and/or proportions -- these will grab your prospect's attention, inform them this is the real deal, and dramatically increase your response. Also, the more information you provide about your customers and customers, the more plausible and effective their testimonials is likely to be. Include full name, job or organization name, state and city they are from, web address (if relevant), and a PHOTO. (A poor image, if that is all they've. It's very important to cause them to become REAL for your reader.) If you're in-a painful and sensitive business and customers don't want their names unveiled, then reveal around you can about them otherwise. Like, "-- female Fox News executive, 38, Studio City, Calif." While it's never as good as giving their names, it's better than nothing. And remember, among the most useful things about using testimonies is it is much more effective for your customers and customers to rave about YOU than for you to rave about yourself. Therefore let them "rave" and have fun with it! BENEFIT TIP: Use Testimonies to Deal With Popular Questions If you really want your response to be dramatically improved by testimonials, make a list of the common objections your prospects usually have to buying your products. And then have at least one report that addresses each. For example, when I first started offering my Boost Business with Your Own Personal online newsletter program, I learned that some folks were not buying it because they thought they needed a web site to get started. So I found profitable story in one of my clients who had used the device and never even had a genuine internet site. And we made a report that made sure to share that fact.</div>

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